After reporting an 18% decline in world wide sales in fiscal year 1997/1998, Amway Asia has just reported a 30.4% decrease in sales.

It looks like 1998 will be another "Interesting and Challenging Year" for Amway.

The following is the PR Newswire release from AAP.


Story Filed: Friday, January 08, 1999 05:22 AM EST

HONG KONG, Jan. 8 /PRNewswire/ -- Amway Asia Pacific Ltd. (NYSE: AAP; ASX: AMW) reported net sales for the three months ended November 30, 1998 of $118 million, a decrease of 30.4 percent from $169 million in the first quarter of last year. The Company also reported a net loss of $3.4 million compared to net income of $8.5 million for the first quarter last year. The net loss per share for the first quarter was $.06; in the first quarter of last year, the Company reported earnings per share of $.15. The net loss for the first quarter benefited from a $1.2 million reduction of the sales return reserve to reflect the lower level of sales returns in China and a $1.1 million reduction of cost of sales related to the overaccrual of China's royalties in prior years. Without these favorable adjustments, the net loss for the first quarter would have been $.10 per share.

Steve Van Andel, Chairman of Amway Asia Pacific, stated, "The adverse currency and economic environment in Asia resulted in a general decline in purchasing power and contributed to the weaker performance in our markets. The Company recorded sales declines in all markets; this primarily reflects disappointing sales in China and from higher priced items, particularly in Malaysia and Taiwan, despite a high level of promotional activity. These promotions, which we undertook in other markets as well, due to weak economic conditions, also adversely affected margins. However, despite all of these factors, the Company generated operating income for the first quarter. In the second half of last year, the Company implemented price increases in all markets; this benefited the first quarter results somewhat and is expected to benefit margins in the future if currencies stabilize."

President Dick DeVos commented, "The net loss was primarily due to the slow pace of sales in China, resulting in the inability of China to leverage costs at its lower sales level. Sales for the first quarter in China, including Hong Kong, were 46.1 percent lower than the first quarter of last year. However, the increase in the net loss for China in the first quarter, as compared to the first quarter last year, was significantly less than the sales decline. This principally reflects the two favorable adjustments in China plus our continuing efforts to reduce costs and offset, to some degree, the reduction in gross margin related to increased promotional activity. The number of employees in China has decreased almost 40 percent as compared to the first quarter of fiscal 1998. Separately, the inability to receive any tax benefit from the loss in China also contributed to the Company's overall net loss. Absent China's results, the Company would be operating at a profit."

Mr. Van Andel added, "Rebuilding the sales momentum in China has proven very challenging due to the government's prior ban on direct selling. The ban, and the adverse publicity which accompanied the ban, was powerful and pervasive, making our current recruiting efforts extremely difficult. We believe it will take a period of time and require ongoing positive endorsements from the government and the media to regain the confidence of the general public. We remain firmly committed to the China market and, in an effort to assist the sales representatives, the Company began a more aggressive education effort in December. We are also conducting an image building media advertising campaign focused on Beijing, Shanghai and Guangzhou."

Difficult currency comparisons also continued to adversely impact the
Company's results.  In the first quarter of fiscal 1999, the local 
currencies of four of the Company's markets -- Australia, Malaysia, New 
Zealand and Taiwan -- declined by more than 10 percent, relative to the 
U.S. dollar, compared to the first quarter of last year.   Without the 
effect of these currency devaluations, sales for the first quarter 
would have declined 22.8 percent.  Gross margin also continued to be 
adversely impacted since many of the Company's products are purchased 
from Amway Corporation in U.S. dollars.  In addition, for the first 
quarter, the Company recognized $3.2 million in exchange losses, as 
compared to $1.5 million in the first quarter of last year, much of 
which resulted from marking Thai baht hedged positions to current 
market value;  in the first quarter, the Thai baht, as compared to the 
U.S. dollar, strengthened in relation to the level when the hedge was 
initiated. 
 
    Sales

    Sales in the Greater China region were $48 million in the first 
quarter, a decrease of 31.6 percent.  China, which includes Hong Kong, 
generated sales of $19 million, a decline of 46.1 percent, primarily 
due to the greatly reduced sales momentum after the three month ban on 
direct selling activities ended in July.  Sales for China included a 
$1.2 million benefit from the reduction of the sales return reserve. 
Without this benefit, sales for the region and for the market would 
have declined an additional three percent.

Sales in Taiwan were $29 million, a decrease of 17.7 percent, primarily due to the devaluation of the new Taiwan dollar in relation to the U.S. dollar. In local currency, sales in Taiwan declined 7.6 percent, primarily due to the weakened economy in Taiwan and lower than expected sales from the recently introduced Air Treatment System. Pricing for the Air Treatment System has been difficult to sustain in view of the economic downturn in Taiwan.

Sales in the Malaysia-Thailand region were $38 million, a decrease of 32.9 percent, which primarily reflected pressures in the local economies of Malaysia and Thailand due to the Asian currency crisis. Sales also were negatively impacted by the devaluation of the Malaysian ringgit in relation to the U.S. dollar. The stabilization of the Thai baht, in relation to the U.S. dollar, minimized the translation impact from that market for the comparative periods.

In Malaysia, where the economic crisis has resulted in a sharp decline in purchasing power, sales were $17 million, a decrease of 42.1 percent; in local currency, sales declined 31.6 percent. In Thailand, sales were $21 million, a 22.8 percent decrease; in local currency, sales declined 20.4 percent.

Sales in the Australia-New Zealand region were $32 million, a 25.2 percent decrease, primarily reflecting a decline in the local currencies relative to the U.S. dollar in both markets in the region. In Australia, sales were $28 million, a decrease of 23.7 percent sales and, in local currency, sales declined 11.3 percent due to a difficult comparison with the first quarter of last year when distributors were motivated by the launch of the direct fulfillment program, a computerized system for distributors to order and reorder products. In New Zealand, which is experiencing a severe economic decline, sales for the first quarter were $4.5 million, a 33.2 percent decline and, in local currency, the decline was 19.1 percent.

Excluding China, price increases offset approximately 25 percent of the
volume decline, particularly in Thailand, Taiwan and Malaysia. 
 
    Core Distributor Force 
    The total size of the core distributor force, defined as 
independent distributors who have renewed their distributorships within 
the past twelve months, decreased moderately in all markets except 
Australia and New Zealand, which experienced slight increases, and in 
Taiwan.  The decline in Taiwan was greater than the average due to an 
adverse comparison with a renewal campaign last year which 
significantly shifted renewals into the first quarter period. 
For the first quarter, in relation to the first quarter of last year, 
new distributor sponsoring decreased significantly in all markets. 
 
    Gross Profit 
    For the first quarter, gross profit as a percentage of sales 
decreased to 56.7 percent from 61.0 percent last year primarily due to 
the negative impact of foreign currency in Malaysia, Thailand and 
Taiwan, which pay for their purchases from Amway Corporation in U.S. 
dollars.  Gross profit included a $2.3 million benefit from the 
favorable adjustments in China mentioned previously. 
Given the economic conditions in the regions and due to a desire to 
maintain market share and assist distributors, the Company has not 
passed through to distributors a significant portion of its cost 
increases.  Margin declines have been particularly significant for 
products in the Home Tech and Personal Care line for this reason. 
 
    Operating Expenses and Operating Income 
    Total operating expenses, including distributor incentives, 
increased as a percent of sales during the quarter to 54.7 percent from 
51.2 percent last year, primarily as a result of significantly lower 
sales levels, as well as the lack of absorption of operating expenses 
in China. 

The decreases in distributor incentives and distribution expenses were in line with the lower sales level for all markets. Selling and administrative expenses decreased less than the overall decline in sales due to the fixed facility, information systems and employee infrastructure in China, along with additional sales, promotional and training efforts in China, Thailand and Australia.

Operating income was $2.3 million.  Because of the adverse economic
environment in the Malaysia-Thailand region and the impact which this 
has had on its operating results, the contribution to operating income 
by the Malaysia-Thailand region has decreased to a level which now 
approximates the same contribution as the Australia-New Zealand region. 
Operating income for the quarter included a net loss for the Greater 
China region. 
 
    Other Income, Net 
    For the first quarter of fiscal 1999, the Company recorded a net 
loss in Other income-net, due to the recognition of $3.2 million of 
foreign currency exchange losses.  These exchange losses related 
primarily to hedging transactions in Thailand and the revaluation of 
U.S. dollar holdings in Taiwan. 
Interest income declined due to the lower level of cash balances.  The
comparison of Other Income also was impacted by a one-time gain of $600, 
000 from the liquidation of partnerships in the first quarter of last 
year. 
 
    Taxes 
    Income taxes for the first quarter were three times the level of 
pre-tax income primarily as a result of the loss in China for the first 
quarter of this year, for which the Company receives no tax benefit. 

The comparison of Taxes was negatively impacted by a $600,000 tax benefit received in the first quarter of last year from the liquidation of AmwayAsia Pacific Enterprises Inc.

The Malaysian government recently announced its intention to suspend 
the corporate income tax in that country for the 1999 tax year; this 
adjustment was not reflected in the tax rate assumption for the first 
quarter results. 
 
    Second Quarter and Fiscal 1999 Outlook 
    The Company expects that fiscal 1999 will be extremely challenging 
given the extent of economic contraction being experienced in most of 
its markets. The economic turmoil will likely lead to further 
reductions in domestic demand, which will continue to make the business 
environment less favorable. Malaysia, Thailand and Taiwan are the most 
seriously impacted of the Company's markets; however, the Asian 
economic crisis has affected most of the Company's markets to varying 
degrees.  The Company also expects continued volatility in currency 
exchange rates, but not to the degree experienced in the prior year. 

As a result of these factors, the Company expects sales and operating results for the remainder of the year to continue to be weak, with the Company generating minimal operating income. The second quarter is expected to be weak, with results comparable to the reported results for the first quarter of fiscal 1999. Certain currencies have strengthened relative to the U.S. dollar, but they have stabilized at significantly lower levels compared to the same period last year, resulting in a continued high degree of negative currency comparisons. In particular, margins are expected to be adversely impacted since the Malaysia-Thailand region was historically the Company's most profitable region and Taiwan historically generated strong sales. Without the strength in these markets, the Company is unable to fully absorb China's cost structure at the current sales level.

Despite these factors, the Company is hopeful of some improvement in both sales and net income in the second half of the year, as compared to the first half of the year, if price increases in Thailand and, to a lesser extent, Malaysia can be effected and cost reductions can be achieved in China and Taiwan. The ability to implement these measures is dependent on the severity of the local economic conditions in each market and the ability of the Company to raise prices and reduce costs, while supporting its distributor base and maintaining market share. As noted previously, the Company is deferring price increases in Taiwan; in addition, the Company is reducing planned price increases in Malaysia. Separately, the Company will benefit if a tax holiday for the fiscal year is granted in Malaysia. The Company also expects a VAT refund in China, although not at the level in previous years.

Until the Company's China operations become profitable, the lack of any tax benefit from the losses sustained in China and the inability to use any of the tax holiday otherwise available to Amway China, will result in a continuation of the Company's high effective tax rate and will negatively affect net income. While sales in China would have to increase substantially for Amway China to break even, any growth in China's sales would absorb more effectively that market's cost structure and reduce the negative tax implications of a loss in China.

In China, the three-month government ban on direct selling ended in July 1998 but has resulted in a slow start under our new mode of operations. The hostile environment towards all direct selling operations, and the significant amount of negative publicity about direct selling prior to and during the ban, has created a mood of uncertainty among sales representatives and in the customer base which is adversely impacting sales and recruiting efforts. Given these factors and the high degree of promotional activity thus far this year, the Company is not yet in a position to determine what the sales level will be in China for fiscal 1999. A further cost reduction program in China is planned for the second quarter of fiscal 1999 and will require a one-time implementation cost of approximately $0.6 million. This program will provide an annualized cost savings estimated at approximately $7.2 million, with a net expense reduction of approximately $3.0 million expected for fiscal 1999. However, despite these savings, China is expected to record a net loss for the remainder of the fiscal year.

Certain events which positively affected results in China in the first quarter will not impact the quarterly results for the remainder of the year. The first quarter of fiscal 1999 included a reduction of the sales return reserve to reflect the lower level of sales returns; further significant reductions of the sales return provision in fiscal 1999 are unlikely. The first quarter also benefited from a favorable adjustment to cost of sales; this benefit was a one-time adjustment and, except for a slight reduction in royalty expense, will not affect the Company's quarterly results for the remainder of the year.

In addition, in the first quarter, a significant portion of China's sales was the result of promotions to reduce inventories, which had built up in advance of the sales ban; these promotions will end in February 1999.

In Taiwan, weakness in the economy is expected to negatively impact sales, particularly higher priced items such as the Air Treatment System which was introduced in the first quarter of the fiscal year. Price increases, which were originally scheduled for the second and third quarters of fiscal 1999, have been deferred in order to support our distributor base and maintain market share. Translated sales and net income are expected to be negatively impacted by the lower value of the New Taiwan dollar, relative to the U.S. dollar, for the remainder of the year.

In the Malaysia-Thailand region, sales are dependent on the strength of the local economy and the purchasing power in each market, which could result in double-digit declines in U.S. dollar net sales for the remainder of the fiscal year. In Thailand, the rate of the sales decline is dependent on the extent of economic contraction and whether economic conditions will continue at the present lower level. In Malaysia, the value of the Malaysian ringgit, in relation to the U.S. dollar, has decreased sharply, negatively impacting both the translated value of the U.S. dollar sales and increasing the cost of products purchased from Amway Corporation. Although the income contribution from Malaysia is expected to decline sharply, the net income impact on the Company is reduced due to the minority interest holdings.

In the Australia-New Zealand region, results are impacted by the contraction in the local economy of each market; Australia's economy is expected to slow substantially from the level in 1998. The Company anticipates that the negative currency comparisons for the region, in relation to the U.S. dollar, will continue to negatively impact translated sales and income for the remainder of the year.

Available cash for the remainder of fiscal 1999 is dependent on the extent of planned capital expenditures in China and a decrease in the cash balances in Malaysia, Thailand and Taiwan where the devaluation of the local currencies has reduced the translated cash balances held in those markets. Capital expenditures for fiscal 1999 are expected to be $31.7 million, including $22.7 million for China, principally for the expansion of the Guangzhou manufacturing facility.

At November 30, 1998, the Company had 56,441,960 shares of common stock outstanding.

The quarterly dividend will be reviewed at the Board of Directors 
meeting on January 13.  Although the determination of the dividend is 
at the discretion of the Board, management's recommendation is to 
continue the suspension of the dividend.  The conditions in the fourth 
quarter of last fiscal year and the outlook for fiscal 1999, which 
resulted in the suspension of the dividend, have not changed.  The 
performance in the first quarter of fiscal 1999 was not strong and, 
given the continued uncertainty surrounding the economic situation in 
Asia and the capital required in China, management believes that it is 
prudent to preserve cash at this time.  In addition, further borrowing 
would be required to continue the dividend at its prior level. 
 
    Risks and Uncertainties in Forward Looking Statements 
    The statements contained in this release that are not historical 
facts are forward looking statements.  These forward looking statements 
involve risks and uncertainties with respect to the Company's markets. 
With respect to operations in China in fiscal 1999, these risks and 
uncertainties include: (i) the ability of the Company to manage 
effectively transition issues associated with the modification of its 
distribution system under the new government directive and the 
regulatory environment at the local and provincial level as the Company 
implements its new mode of operations, (ii) the possibility of 
governmental action restricting the ability of the Company to sell 
existing inventory not manufactured at the Guangzhou facility and (iii) 
the Company's ability to rapidly expand its capacity to manufacture in 
Guangzhou products previously imported on a test marketing basis.  The 
Company expects to start production of several new skincare products in 
the Personal Care line, as well as new products in the Nutrition and 
Wellness line, in April 1999.  Operations in China can also always be 
adversely affected by new government regulations or other government 
action; in addition, because of the Company's relationship with Amway 
Corporation, a U.S. company, the Company can be affected by changes in 
the U.S.-China relationship. 
In addition, the forward looking statements contained herein are 
subject to other risks and uncertainties with respect to the Company's 
markets, which could cause results to differ materially such as, 
without limitation, a worsening of economic turmoil in the Company's 
markets, such as the occurrence of further adverse currency volatility 
in the markets in which the Company operates, the creation of adverse 
government regulations or the occurrence of adverse government action 
in the Company's markets related to either the Company's Sales and 
Marketing Plan or its products, import or price restrictions in any of 
the Company's markets, the possibility of adverse publicity in the 
Company's markets, the difficulty in passing on the full impact of the 
cost increases to distributors, given the economic situation in the 
Company's markets, and a deterioration of the Company's positive 
relationship with its distributor leadership.  The most significant 
uncertainty, with respect to currencies that impact the Company, is 
whether the Chinese yuan will be devalued against the dollar; that 
could in turn lead to further weakening of other Asian currencies. 
Given the current economic turmoil in many of the Company's markets, 
the possibility of political unrest is also a concern. The Company 
believes the negative regulatory environment in Malaysia has become 
more stringent, partly in response to the declining economic situation 
in Malaysia.  For example, the Malaysian government has informed the 
direct selling industry that by December 31, 1999, direct selling 
companies should increase to 80 percent the percentage of locally 
sourced products sold as a condition to their continued operations in 
Malaysia.  The Company continues to work with the Malaysian government 
to confirm that its planned increases in local manufacturing and 
packaging, which will not increase sales of local products by its 
affiliate by 80 percent, will be acceptable and will not result in an 
enforcement action.  Discussions to date with the Malaysian government 
have been constructive and the Company believes it will reach a 
satisfactory resolution with regard to local sourcing; however, there 
can be no assurance that this local sourcing regulation will not 
adversely impact the Company.  Results could differ materially from 
what is presented in the forward looking statements if these 
regulations are made applicable to the Company. 
 
    The Company 
    Headquartered in Hong Kong, Amway Asia Pacific Ltd. is the 
exclusive distribution vehicle for Amway Corporation in Australia, 
Brunei, People's Republic of China, Macau, Malaysia, New Zealand, 
Taiwan and Thailand.  Amway Asia Pacific Ltd. is one of the largest 
direct selling companies in the region, based on sales of Amway
consumer products offered through a core distributor force of 
approximately 646,000 independent distributors at August 31, 1998. 
Amway Asia Pacific Ltd. is listed on the New York Stock Exchange (AAP) 
and the Australian Stock Exchange (AMW).  Current press releases and 
SEC earnings filings are available through the Internet at 


www.aap-amway.com.
 
                           AMWAY ASIA PACIFIC LTD. 
                  Condensed Consolidated Balance Sheet Data 
                    November 30, 1998 and August 31, 1998 
                         (U.S. dollars in thousands) 
 
                                      November 30, 1998       August 31, 1998 
                                         (Unaudited) 
 
    Cash and cash equivalents              $119,279               $157,157 
    Short-term investments                   19,605                    143 
    Inventories                              72,673                 75,104 
    Total current assets                    256,295                276,902 
    Total assets                           $367,200               $387,073 
    Current liabilities                     155,503                174,774 
    Total liabilities                      $155,751               $174,958 
    Minority interests                       32,535                 36,017 
    Total shareholders' equity             $178,914               $176,098 
 
                           AMWAY ASIA PACIFIC LTD. 
                        Unaudited Net Sales by Country 
                First Quarter Ended November 30, 1998 and 1997 
                          (U.S. dollars in millions) 
 
                              First Quarter                     Local Currency
                           1998           1997      % Change       % Change 
 
    China (a)            $ 18.5         $ 34.3        (46.1)         (46.1) 
    Taiwan                 29.2           35.5        (17.7)         ( 7.6) 
                           47.8           69.8        (31.6)            -- 
 
    Malaysia (b)           17.0           29.3        (42.1)         (31.6) 
    Thailand               20.6           26.8        (22.8)         (20.4) 
                           37.6           56.0        (32.9)            -- 
 
    Australia              27.8           36.5        (23.7)         (11.3) 
    New Zealand             4.5            6.7        (33.2)         (19.1) 
                         $ 32.3         $ 43.2        (25.2)            -- 
 
    (a)  Includes Hong Kong and Macau. 
    (b)  Includes Brunei. 
 
                           AMWAY ASIA PACIFIC LTD. 
                 Unaudited Consolidated Statements of Income 
                Three Months Ended November 30, 1998 and 1997 
       (U.S. dollars and shares in thousands, except per share amounts) 
 
                                 Three Months Ended November 30, 
                                       1998            1997          % Change 
    Net sales                      $117,710        $169,124           (30.4) 
    Cost of sales                    51,024          65,897           (22.6) 
                                     66,686         103,227           (35.4) 
    Operating expenses: 
      Distributor incentives         30,686          44,319           (30.8) 
      Distribution expenses           9,606          13,122           (26.8) 
      Selling & administrative 
       expenses                      24,072          29,196           (17.6) 
      Total operating expenses       64,364          86,637           (25.7) 
    Operating income                  2,322          16,590           (86.0) 
    Other income (loss), net         (1,252)          3,094              -- 
    Income before taxes & 
      minority interest               1,070          19,684           (94.6) 
    Income taxes                      3,471           7,957           (56.4) 
    Minority interest in net 
      income of consolidated 
      subsidiaries                      979           3,202           (69.4) 
    Net income (loss)              $ (3,380)       $  8,525              -- 
    Earnings (loss) per share      $ (  .06)       $    .15              -- 
    Weighted average number 
      of shares outstanding          56,442          56,461              -- 
 
         Effective Weighted Average Translation Rates per U.S. Dollar 
 
                                 Three Months Ended November 30 
                                       1998            1997 
    Chinese yuan                       8.28            8.28 
    Hong Kong dollar                   7.75            7.74 
    New Taiwan dollar                 33.32           29.68 
    Malaysia ringgit                   3.80            3.22 
    Thai baht                         38.16           37.00 
    Australian dollar                  1.63            1.40 
    New Zealand dollar                 1.92            1.58 
 SOURCE  Amway Asia Pacific Ltd. 

01/08/99 /CONTACT: Holly A. Clemente of Amway Asia Pacific Ltd., 616-787-8688/

/Web site: www.aap-amway.com/ (AAP AMW.) CO: Amway Asia Pacific Ltd. ST: China, Taiwan, New Zealand, Australia, Malaysia IN: HOU FIN SU: ERN