Quixtar can't handle new competition
..takes Monavie to Court
....shows its hypocritical tendencies
SALT LAKE CITY, March 18 /PRNewswire/ -- Quixtar North America has filed a multi-count complaint pdf_icon.gif (914 bytes) against MonaVie (Mona Vie, Inc. and MonaVie LLC), and several MonaVie distributors for unfair competition in federal court in Salt Lake City. The Complaint alleges that MonaVie competes unfairly by making false claims about its products. Utah-based MonaVie sells juice blend products featuring acai berries through a network of distributors. Quixtar, a sister company to Amway Corporation, sells nutritional products through its Independent Business Owners (IBOs) that directly compete with MonaVie. Some of Quixtar's products also contain acai berries.
Quixtar's filing is intended to protect consumers from false health claims as well as ensure its IBOs are not damaged from unfair competition stemming from false claims. Quixtar, a respected member of the Direct Selling Association, also hopes to protect other direct selling companies from MonaVie's deceptive tactics.

The Complaint contains numerous examples of false health claims made by MonaVie and its distributors.

In addition, Quixtar claimes MonaVie distributors have attempted to raid Quixtar IBO organizations using false claims.

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This suit about protecting the public from false claims is especially interesting in light of Quixtar's hypocritical treatment of their new "miracle" water called the "perfect water".   Amway's water is also claimed by Amway distributors to have magical health benefits which will supply energy, strength and improvement in balance!