|Quixtar's chief architect of its failed Google bombing campaign, VP of
marketing Randy Bancino officially "resigned" on Monday November 21, 2005.
Randy was originally an IT person and was part of the Technology Development Group which came up with Quixtar under Amway's Creative Department. The Creative Department under Nan Vanandel was later cut in Amway's rounds of layoffs in 2001 under Dick DeVos, who is running for governor in Michigan against Jennifer Granholm. Dick DeVos's brother, Doug DeVos now runs the business.
The following report comes from over a dozen diamonds and above currently in the
business:To Diamonds and above,
Quixtar's Web Reputation Campaign
Quixtar's Web Reputation campaign devloped full force at the June 2004 IBOA board of directors' meeting, however legal harassment of web critics was discussed in the earlier January board meeting. The complete web strategy was laid out by Jody Victor, Billy Florence, Randy Bancino and one other diamond. Margaret S. Ross of the Karmaron Institute was hired in June 2004 to manage the Web Reputation campaign. She is a close friend and an associate of IBOA executive board member Billy Florence. She is also supposed to be a platinum in Billy's downline.
Quixtar's web campaign had a three pronged strategy. The first portion of the campaign was to file harassment law suits against Quixtar's web critics to get them to remove their sites as a condition of settlement for the suit. It was decided in the January 2004 IBOA board meeting that www.amquix.info (this website) was the single largest threat to Quixtar and that site would be the first target. A legal harassment strategy based on copyrights was chosen since the defendant's discovery of the plaintiff would be limited to things dealing only with the copyrighted materials. The suit was actually filed in the name of a line of sponsorship but the IBOA and corporate attorneys, including Jim DeKorte were working behind the scenes. Using a line-of-sponsorship, the corporation and the IBOA would not take the public relations heat for beating up an individual exercising their first amendment rights. The Amway Corporation suffered a public relations fiasco with the Sidney Schwartz/AUS lawsuit and they did not need to repeat that again. The strategy decided was that the line of sponsorship would take the public relations blow and then change their name to side step the bad press.
The IBOA's endorsed SLAPP lawsuit, was curiously filed in the US District Court in Grand Rapids, home to Quixtar and their attorneys, and not in the closer US Court District where the LOS does its business. Most likely the IBOA or the corporation selected the Grand Rapids attorney, Tom Kuiper from a small no-name firm to represent the line of sponsorship. No doubt the Corporation and Quixtar have "relationships" with many local Grand Rapids attorneys and it would have been a mistake for me to select an attorney in Grand Rapids since I would possibly select an attorney already "owned" by the corporation. Bruce Anderson learned the hard way that it does not pay to have an attorney who also secretly works for the corporation.
The second strategy of the IBOA was to spam the Internet search engines with information-less websites, which turned into the now infamous "Google bombing" campaign. The plan was to introduce numerous "positive" Quixtar web sites so that the critical sites would be harder to find. After the June 2004 IBOA meeting, various blogs appeared, including: Billy Florence on 7/7/2004, Quixtar and Amway, Opposing Views on 7/16/2004, IBOAI on 7/20/2004, Fred Harteis on 7/2/2004, Harteis International* on 7/2/2004, BizNet Productions* on 7/2/2004, E-Quad News on 7/20/2004, and many more. Google finally caught on to the intended manipulation when it was informed of the many "pro Quixtar" blogs all hosted on Quixtar IP addresses. Google punished Quixtar by moving the Quixtar site to 25th hit for several weeks under a search for "Quixtar". Quixtar then threatened Google with a lawsuit unless Google reinstated them to the number one position. Google has since reinstated Quixtar to the number one spot.
The third strategy was to create a character assassination blog, run by an anonymous
author calling himself "Qrush".
Qrush attacked and libeled Quixtar's most vocal internet critics. This site
was started in August of 2004 at the allegedly at the demand of
The whole "web reputation" situation is rather comical and should be very embarrassing for the IBOA, as it has only produced results directly opposite of those desired. It is too bad that the non-professional IBOA diamonds have control of the Amway/Quixtar business and not the business professionals and family members who are supposed to be running Quixtar.
Why does the board get away with such shenanigans? Quite literally, the IBOA has the DeVos family's "Amway jewels" in their hands and all the IBOA has to do is squeeze to get their way. The IBOA, or then ADA squeezed Rich DeVos in 1983 when the Britt and Yager lines of sponsorship enacted a boycott of Amway products to protest Rich DeVos's crack down on the tools kingpins and their abusive systems. Rich DeVos could not stand the pressure on the "family Jewels" and said uncle when sales dropped a whopping 24% on a yearly basis, even though the boycott did not even run its planned 90 days. Rich saw the imminent destruction of Amway, and thousands of Amway jobs if he did not let the king pins continue to rip off the common IBO with their abusive systems. When Rich DeVos retired even his son, Dick DeVos, who is now running for governor in Michigan against Jennifer Granholm and did not stop the tools scam against the common distributor.
Now we have to ask Margaret Ross, Bachelor of Science Education, if the web reputation campaign has been successful. Is is rather ironic that Harvard educated Margaret S. Ross, whose company's mission statement is to "is to positively impact the way the world thinks" would endorse such strategies to squelch free speech, libel critics, and try to restrict access to opposing views, since one of the programs hyped by Ms. Ross is the KC3 Positive Label Program is touted as an anti-bully program for grade schools. What about an anti-bully program for those people wishing to criticize Quixtar and not be labeled a "sick pinko sadomasochistic homosexual", or suffer SLAPP suit harassment? Surely since Ms. Ross attended the board meetings she knew all about the strategies being employed. Margaret's other site http://www.e-quadnews.com that is just a thinly veiled site for selling books by the same IBOA diamonds who demanded the Internet bombing and the legal attacks. The IBOA links to her site on their page with the link by Billy Forence.