Two former Quixtar distributors have filled a
class-action suit charging that Quixtar and several of its high-level distributors with
fraud and racketeering. The allegations of the complaint (shown below) include:
Quixtar is an illegal pyramid scheme because most of its sales are to
distributors rather than to retail customers.
The defendants recruit distributors by making false or misleading
statements.
Quixtar products would be difficult to sell to unaffiliated consumers
because they cost much more than similar products at retail outlets.
Quixtar's lowest level distributors are instructed not to waste time on
marketing and retailing the products, but instead to focus on consuming the products
themselves and recruiting others to be distributors.
Most products are purchased by Quixtar distributors for their own use,
and any profit is eliminated by the costs of buying instructional materials.
Quixtar has "unconscionable" arbitration policies that prevent
most distributors from recovering their losses if problems arise.
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
Jeff Pokorny and Larty Blenn
on behalf of themselves and those
similarly situated,
Plaintiffs,
v.
Quixtar, Inc., James Ron Puryear Jr., Georgia Lee Puryear, and World Wide Group, LLC,
Britt Worldwide L.LC., American Multimedia Inc., Britt Management, Inc, Bill Britt and
Peggy Britt,
Defendants.
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CASE NO. C 07 0201COMPLAINT AND DEMAND FOR
JURY TRIAL
CLASS ACTION
Filed JAN 10, 2007
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CLASS ACTION COMPLAINT
Plaintiffs Jeff Pokorny and Larry Blenn on behalf of themselves and those similarly
situated, sue defendants Quixtar, Inc. ("Quixtar "), Ron Puryear, Georgia Lee.
Puryear, World Wide Group, L.LC., Britt Worldwide L.L.C., American Multimedia Inc., Britt
Management, Inc., Bill Britt and Peggy Britt, and allege as follows:
Nature of Action
1. This is an action to recover damages caused by defendants' operation of a pyramid
scheme. This pyramid scheme is fraudulent because it induces individuals to invest in
products and marketing tools and to recruit new victims into the scheme with the false
promise of enormous profits, The pyramid scheme here consists of two separate, but related
businesses: Quixtar, Inc., a multilevel marketing business, and the "Kingpins
Corporations," which are a group of businesses that sell purported motivational
materials and services to distributors of Quixtar's products. New entrants into the
pyramid scheme are effectively required to invest money to buy products from Quixtar and
"tools and functions" from the "Kingpin Corporations," Because Quixtar
distributors (euphemistically referred to as "Independent Business Owners" (or
"IBO's" by Quixtar)) most often do not sell products to consumers who are not
also distributors, they can obtain a return on their investment in the Quixtar program
only by recruiting new distributors who will then buy products (and recruit more
distributors who will buy products), which purchases result in "bonuses" to the
recruiting distributor.
Type of' Action
2. This is an action brought, on behalf of a national class of distributors, pursuant
to the Racketeer Influenced and Corrupt Organizations Act, 18 U.S.C. § 1961 et seq.
("RICO") and, on behalf of a California class of distributors, pursuant to the
California Business and Professions Code §§ 17200, et seq. and 17500, et
seq.
Parties
3. Plaintiff Jeff Pokorny ("Pokorny") is, and at all material times was, an
individual who resides in the county of Alameda, in the state of California. Pokorny
entered into a Registration Agreement with Amway and became an Amway distributor on or
about October 1994. He later became a Quixtar distributor when the Amway organization
launched Quixtar at which time all Amway distributors in the United States were converted
to Quixtar distributors. While a distributor, Pokorny was in the World Wide DreamBuilders'
"line of sponsorship" run by defendants Ron Puryear and Georgia Lee Pwyear.
Pokorny operated his Quixtar, distributorship under the name "Pokorny
Enterprises."
4. Plaintiff Larry Blenn ("Blenn") is, and at all material times was, an
individual who resides in the county of San Joaquin, in the state of California. Blenn
entered into the Quixtar, Registration Agreement with Quixtar and became a Quixtar
distributor on or about January 2005. While a distributor, Blenn was in the World Wide
DreamBuilders' "line of sponsorship" run by defendants Ron Puryear and Georgia
Lee Puryear. Blenn operated his Quixtar distributorship under the name "Blenn
Enterprises."
5. Defendant Quixtar, Inc. ("Quixtar") is, and at all relevant times was, a
corporation organized under the laws of the state of Virginia, with its principal place of
business in the state of Michigan, and doing business regularly throughout the United
States, including in the state of California. Quixtar transacts its business in the
Northern District of California in accordance with 18 U.S.C. § 1965(a) and (b) and
California Code of Civil Procedures § 410.10. Quixtar is the successor-in-interest of the
Amway Corporation ("Amway"), which did business in the state of California and
in this District.
6. Defendant World Wide Group, L.L.C. ("WorldWide Group") is, and at all
relevant times was, a corporation organized under the laws of the state of Washington,
with its principal place of business in the state of Washington and doing business
regularly in the state of California. World Wide Group transacts its business in the
Northern District of California in accordance with 18 U.S.C. § 1965(a) and (b) and
California Code of Civil Procedure § 410.10. Defendant World Wide Group is in the
"tools and functions" business and sells its products to distributors, including
plaintiff. World Wide Group also does business under the name of World Wide Dream
Builders.
7. Defendant Ron Puryear is, and at all relevant times was, an individual residing in
the county of Spokane, in the state of Washington. Defendant Ron Puryear is an owner of
World Wide Dream Builders and/or World Wide Group and individually does business in
California. Ron Puryear transacts his business and promotes the World Wide Dream Builders
"line of sponsorship," as explained further herein, in the Northem District of
California in accordance with 18 U.S.C. § 1965(a) and (b) and California Code of Civil
Procedure § 410.10.
8. Defendant Georgia Lee Puryear is, and at all relevant times was, an individual
residing in the county of Spokane, in the state of Washington, Defendant Georgia Lee
Puryear is an owner of World Wide Dream Builders and/or World Wide Group, which does
business throughout the state of California and individually does business in
California" Georgia Lee Puryear transacts her business and promotes the World Wide
Dream Builders "line of sponsorship," as explained further herein, in the
Northern District of California in accordance with 18 US.C § 1965(a) and (b) and
California Code of Civil Procedure § 410.10.
9. Defendant Britt Worldwide LLC. ("Britt Worldwide") is, and at all relevant
times was, a corporation organized under the laws of the state of Washington, with its
principal place of business in the state of Washington and doing business regularly
throughout the state of California. Defendant Britt Worldwide is the upline "line of
sponsorship" to defendants World Wide Group, Ron Puryear and Georgia Lee Puryear. In
other words, defendants World Wide Group, Ron Puryear and Georgia Lee Puryear reprint to
and work with Defendant Britt Worldwide to promote their "tools and functions"
businesses. Defendant Britt Worldwide is in the "tools and functions" business
and sells its products to distributors. Defendant Britt Worldwide transacts its business
in the Northern District of California in accordance with 18 U.S.C. § 1965(a) and (b) and
California Code of Civil Procedure § 410.10.
10. Defendant American Multimedia Inc, ("American Multimedia") is, and at all
relevant times was, a corporation organized under the laws of the state of North Carolina,
with its principal place of business in the state of North Carolina and doing business
regularly throughout the state of California Defendant American Multimedia is in the
"tools and functions" business and sells its products to distributors, Defendant
American Multimedia transacts its business in the Northern District of California in
accordance with 18 U.S.C. § 1965( a) and (b) and California Code of Civil Procedure §§
410.10.
11. Defendant Britt Management, Inc" ("Britt Management") is, and at all
relevant times was, a corporation organized under the laws of the state of Nevada, with
its principal place of business in the state of Nevada and doing business regularly
throughout the state of California Defendant Britt Management, Inc. is in the "tools
and functions" business and sells its products to distributors" Defendant Britt
Management transacts its business in the Northern District of California in accordance
with 18 U.S.C. § 1965(a) and (b) and California Code of Civil Procedure § 410.10.
12. Defendant Bill Britt is, and at all relevant times was, an individual citizen
residing in the county of Orange in the state of North Carolina Defendant Bill Britt is an
owner of Britt Worldwide, American Multimedia and Britt Management, which are in the
"tools and functions" business and which all do business throughout the state of
California. Defendant Bill Britt is the upline "line of sponsorship" to Ron
Puryear and Georgia Lee Puryear. In other words, Defendant Bill Britt advises and works
with Ron Puryear and Georgia Lee Puryear to promote their "line of sponsorship"
and their "tools and functions" business, Defendant Bill Britt transacts his
business and promotes his "line of sponsorship" in the Northern District of
California in accordance with the 18 US.C. § 1965(a) and (b) and California Code of Civil
Procedure §410 10.
13. Defendant Peggy Britt is, and at all relevant times was, an individual citizen
residing in the county of Orange in, the state of North Carolina, Defendant Peggy Britt is
an owner of Britt Worldwide, American Multimedia, and Britt Management, which are in the
"tools and functions" business and which all do business throughout the state of
California, Defendant Peggy Britt is the up line "line of sponsorship" to Ron
Puryear and Georgia Lee Puryear. In other words, Defendant Peggy Britt advises and works
with Ron Puryear and Georgia Lee Puryear to promote their "line of sponsorship"
and their "tools and functions" business, Defendant Peggy Britt transacts her
business and promotes her "line of sponsorship" in the Northern District of
California in accordance with the 18 U.S.C. § 1965(a) and (b) and California Code of
Civil Procedure § 410.10.
14. All of the above named defendants had sufficient and continuous contact with the
Northern District of California in that, among other things, the defendants have been
actively promoting the Pyramid scheme through the use of mails and wires in the district,
selling products in the district, promoting their "tools and functions"
businesses in the district, and promoting their "lines of sponsorship" in the
district.
Jurisdiction and Venue
15. The defendants are subject to the jurisdiction of this Court, The corporate
defendants at all relevant times have been engaged in continuous and systematic business
in this State, have designated agents for service of process in this State, and/or have
committed tortious acts in this State The individual defendants have at all relevant times
been engaged in continuous and systematic business in this State and/or have committed
tortious acts in this State. The actions giving rise to this lawsuit were taken by
defendants at least in part in California. Plaintiffs Pokorny and Blenri are citizens of
California. In accordance with 18 U.S.C.§ 1965(a) and (b), the defendants are subject to
this Court's jurisdiction in that they ''transact affairs" in the Northern District
of California and "the ends of justice require that other parties residing in any
other district be brought before the Court, the Court may cause such parties to be
summoned, and process for the purpose may be served in any judicial district of the United
States by the marshal thereof." 18 U.S.C. § 1965(a) and (b). In accordance with
California's long-arm statute, California Code of Civil Procedure § 410.10, this Court
has personal jurisdiction over the defendants.
16. Because plaintiffs Pokorny and Blenn assert claims pursuant to the Racketeer
Influenced Corrupt Organizations Act ("RICO"), 18 U.S.C. §§ 19611968,
this Court has jurisdiction over this action pursuant to 28 U.S.C. § 1331. Because
plaintiffs Pokorny and Blenn assert state law claims under the California Business and
Professions Code, this Court may exercise supplemental jurisdiction pursuant to 28 U.S.C.
§ 1367.
17. Venue is proper in this District pursuant to 28 U.S.C. § 1391(b) and (c) and 18
U.S.C. § 1965(a) and (b) because a substantial number of the acts and transactions that
gave rise to the claims of the plaintiffs and the plaintiff class occurred within this
District; defendants did, or solicited, business, and transmitted communications by mail
or wire relating to their illegal pyramid in this district; transacted their affairs,
and/or resided within California and this judicial district; plaintiff Pokorny is a
resident of this district, and defendants' wrongful acts occurred in this District and
have directly impacted the general public of this district; and the ends of justice
require that parties residing in other districts be brought before this Court.
The Arbitration Agreement
18. Before becoming Quixtar distributions, prospective distributors, including
plaintiffs and members of the class, were required to sign Quixtar's Registration
Agreements, In very small print buried in the Registration Agreement there is an
arbitration provision, The arbitration provision is provided on a
"take-it-or-leave-it" basis with no opportunity for negotiation, The prospective
distributors received no explanation of the arbitration provision and would not have been
permitted to become Quixtar distributors unless they signed the Registration Agreement
which contains the offending and unenforceable arbitration provision. As a result of the
unequal bargaining positions, the hidden terms and the overall harshness of the adhesive
arbitration provision, Quixtars arbitration provision is procedurally
unconscionable. Plaintiffs do not assert that the entire Registration Agreement is
unconscionable; rather they assert that the arbitration provision contained in Quixtar's
Registration Agreement is unconscionable.
19. Quixtar's arbitration provision is also permeated with substantively unconscionable
terms as demonstrated by the following examples, which are not exhaustive.
20. The arbitration provision incorporates Quixtar's Rules of Conduct: See Exhibit 1, Quixtar's IBO Registration Agreement ("Authorization and
Agreement"). The Rules of Conduct grant Quixtar, the power to unilaterally modify
the arbitration provision at anytime, thereby rendering the arbitration provision
illusory. More specifically, the Rules of Conduct· provide that "[i]n order to
preserve the goals and purposes of the IBO Plan; the corporation reserves to itself the
sole right to adopt, amend, modify, supplement or rescind any or all of' these Rules. . .
. " Quixtars unilateral right to modify renders the arbitration agreement
substantively unconscionable.
21. Quixtars arbitration provision is also substantively unconscionable to the
extent it provides arbitrators biased by virtue of Quixtar's ability to "train"
the arbitrators who are to resolve disputes.
22. Quixtars arbitration provision subjects distributors to prohibitively
expensive arbitration fees thereby rendering the agreement substantively unconscionable
Quixtar's arbitration agreement requires an individual to pay "location" costs
for the arbitration and hearing costs that total $18,000,00 for a three day trial. These
excessive hearing fees wmk to preclude distributors from vindicating their rights. While
rules do provide for indigent relief, the likelihood of being able to establish indecency
is difficult and the decision rests with the Case Administrator.
23. The Quixtar arbitration agreement arbitrarily provides a two year statute of
limitation for any claims brought by a distributor against Quixtar. This provision
severely limits a distributor's right where, as in this case, the plaintiffs me seeking
relief under a federal statute that provides a four year statute of limitations
24, In addition, Quixtar's arbitration provision purports to restrict a distributor's
right to bring a class action. This class action restriction further renders the
arbitration provision substantively unconscionable.
25. Finally, Quixtar's mandatory pre-arbitration "conciliation" process also
renders the arbitration provision substantively unconscionable. This lengthy and onerous
process is designed to stifle claims against Quixtar. In fact, the Rules of this
"conciliation" process require the distributor to submit his claim to Quixtar
'to allow Quixtar, the offending party, to resolve the claim.
26. Because Quixtars arbitration provision is unconscionable, the claims of the
plaintiffs and the class are not subject to arbitration and this action is properly before
this Court.
The Nature of Pyramid Schemes
27. While pyramid schemes can take different forms, they are at core inherently illegal
schemes by which their perpetrators induce others to join the scheme with the promise of
high profits and rewards from a putative business. The reality of the schemes, however, is that
rewards to those that join come almost exclusively from the recruitment of new participant
victims of the scheme.
28. "Like chain letters, pyramid schemes may make money for those at the top of
the chain or pyramid, but "must end up disappointing those at the bottom who can find
no recruits." Webster v Omnitrition Int'l Inc., 79 F.3d 776, 781 (9th Cir
1996) (quoting In re Koscot Interplanetary, Inc. 86 F.T.C. 1106, 1181 (1975), aff'd
mem" sub nom., Turner.v. FTC, 580 F.2d 701 (D.C. Cir. 1978)) As such,
"[p]yramid schemes are said to be inherently fraudulent. . . ." Omnitrition
at 781"
29. Pyramid schemes are characterized as "[s]uch contrivances are characterized by
the payment by participants of money to the company in return for which they receive (1)
the right to sell a product and (2) the tight to receive in return for recruiting other
participants into the program rewards which are unrelated to sale of the product to
ultimate users." Omnitrition at 781.
30. According to the Ninth Circuit, the "satisfaction of the second element of the
Koscot test is the sine
qua non of a pyramid scheme: 'As is apparent, the presence of this second
element, recruitment with rewards unrelated to product sales, is nothing more than an
elaborate chain letter device in which individuals who pay a valuable consideration with
the expectation of recouping it to some degree via recruitment are bound to be
disappointed.'" Omnitrition at 782.
31. The Ninth Circuit has adopted the Koscot standard and has held that
"the operation of a pyramid scheme constitutes fraud for purposes of several federal
antifraud statutes," Omnitrition at 782.
32. California law also renders pyramid schemes illegal. California Penal Code § 327
defines an endless chain (or pyramid scheme) as follows:
any scheme for the disposal or distribution of property whereby a participant pays a
valuable consideration for the chance to receive compensation for introducing additional
persons into participation in the scheme or for the chance to receive compensation when a
person introduced by the participant introduces a new participant. Compensation . . . does
not . . . include payment based upon sales made to persons who are not participants in the
scheme and who are not purchasing in order to participate in the scheme.
Quixtar and the Kingpins Operations Constitute a Pyramid Scheme
33. Quixtar, the Kingpin Companies, and the individual defendants operate a fraudulent
pyramid scheme. The defendant companies and individuals recruit people to become Quixtar
distributors, entice them to purchase Quixtar, products and related ''tools and
functions" through material false statements and omissions, and then distribute the
proceeds of product sales to new recruits based almost exclusively on participants'
recruitment of new victims, rather than on the sale of products to retail users of
Quixtar's' products. As a result of investing in the scheme, plaintiffs and the Class have
suffered millions of dollars in losses.
34. The defendants have operated and promoted the fraudulent scheme through the use of
the United States mail and interstate wire communications Ihrough their creation and
operation of the pyramid scheme, defendants specifically intended to, and did in fact,
defraud the distributors, including plaintiffs and the members of the class.
35. The first part of the illegal pyramid scheme consists of a multi-level marketing
business run by Quixtar. At the bottom rung of the operation is a network of so-called
independent distributors, euphemistically
referred to as IBOs. Quixtar induces new recruits to join the Quixtar, program through
material false representations that such recruits will be able to re-sell Quixtar products
for a profit. Quixtar, purports to sell its consumer products through the IBOs, but in
fact few of Quixtars products are ever sold to anyone other than the IBOs, and IBOs
are not financially rewarded by Quixtar, or its affiliated companies for selling the
products to consumers. The prices IBOs pay for Quixtar's products (and associated costs)
are so high that any profit on retail sales is virtually impossible. In practice, 95% of
Quixtars products are not sold to retail consumers, but rather to the IBOs. Because
the IBOs are Quixtars actual customers and consumers of its products, Quixtar
requires an ever expanding network of so-called distributors (IBOs) in order to keep
Quixtar afloat.
36. Quixtar's lowest level distributors are instructed not to waste their time on
marketing and selling the Quixtar, products to actual retail consumers, but instead to
focus on consuming the products themselves and recruiting others to be distributors.
Quixtar provides its distributors with lists of products they should purchase for their
own use in order to turn their home into a "300 PV Home" (a PV is point system
by which distributors earn "bonuses"). See Exhibit 2, The
300 PV Home flyer. Quixtar products would be difficult to sell to consumers
unaffiliated with Quixtar in any event because they are sold by Quixtar at inflated prices
when compared to similar products sold in the retail marketplace.
37. New distributors are assigned to an existing "line of sponsorship" to
which the recruiting distributor already belongs" The lines of sponsorship include a
hierarchy of distributors that start with the newly-recruited distributors and proceed by
seniority up to a senior distributor who heads the line of sponsorship, The most senior
distributor who heads a line of sponsorship is known as a "Kingpin." Junior (or
"downline") distributors purchase products from more senior (or "up
line") distributors within their line, of sponsorship, as well as the "tools and
functions" described below. Bonuses are paid to upline distributors based on sales of
Quixtar products and "tools and functions" to downline distributors.
38. According to Quixtar's website, there are currently sixteen lines of sponsorship:
a. World Wide DreamBuilders;
b, Yager (InterNET Services);
c. Britt;
d. Network 21;
f. InterNet Associates (INA);
g. eFinity;
h. International Connection;
i.International Leadership Development (ILD);
j. MMP (MarkerMan Productions);
k. proalliance;
l. Interbiz;
m. IBO Alliance;
n. GlobalNet;
o. ProSystemOne; and
p. GBO Alliance,
39. The second part of the defendants' pyramid scheme consists of a group of businesses
that sell "tools and functions" purportedly to help downline distributors sell
the Quixtar products. These "tools and functions" businesses are operated by the
Kingpins and are referred to herein as "Kingpin Corporations."
40. The "tools and functions" businesses sell "tools" that purport
to help market and sell Quixtar products and "functions" that consist of
motivational meetings and events. The tools include tapes, CDs and videos, which contain
information that Kingpins and Kingpin Corporations, with Quixtars knowledge and
consent, represent are essential to success as a distributor. Although the Kingpins are
Quixtar distributors and are compensated on Quixtars sales of products to other
lower level distributors within their lines of sponsorship, the majority of their revenue
is derived from the "tools and functions" business of their Kingpin
Corporations. Lower level distributors in the lines of sponsorship are effectively
required to purchase the "tools and functions" from the Kingpin Corporations
Distributors are told that the "tools and functions" are necessary to help them
become successful Quixtar distributors. For example, the starter kit for new IBOs, which
is distributed by Quixtar, states unequivocally as follows:
As with any business, there will obviously be an investment involved" You will
need "tools" to build your business successfully.
See Exhibit 4, IBO Starter Kit at p. 15 (emphasis added). The starter kit
provided by Quixtar to new distributors includes a list oftools that are recommended for
purchase by all new distributors. The total cost of this initial set of tapes and
materials is $434.94. Id. at p, 16.
41. In truth, the defendants' statements about the need for tools and functions are
materially false. These "tools and functions" do not help the distributors sell
Quixtar products to end consumers at retail. Few Quixtar products are sold to consumers;
instead, most are purchased by Quixtar distributors for their own use, and to the extent
distributors do sell the Quixtar' products, any profit is eliminated by the costs of
buying the ''tools and functions."
42. The only value of the "tools and functions" products to lower level
distributors is that some of the material teaches them how to recruit new distributors, to
whom they can sell Quixtar products and, thus, fiom whom they can earn
"bonuses." In fact, the IBO Starter Kit sold by World Wide Group contains a
section specifically designed to teach IBOs how to recruit new IBOs. For example, the
section "Invite Your Prospects" provides:
Inviting your prospects is where it starts to get fun.
Tips: Be in a hurry and keep it simple. The most common mistake is saying too
much
. . . Hi __________this is __________ Are you going to be home tomorrow night? Great I
just got back from a seminar that explained how to create an income by using the
technology of the internet. I grabbed you some information (tape/video/CD) because I
thought you might be interested. . . "
See Exhibit 4, IBO Starter Kit at p. 11.
43. In truth, distributors are recruited to Quixtar because Quixtar omits to inform the
distributors that they are entering into an illegal pyramid scheme, and that the
overwhelming majority of distributors lose money, rather than earn money. These are
material omissions.
44. The ownership of the "tools and functions" businesses demonstrates the
close association between the Quixtar Kingpins, their "tools and functions"
businesses, and Quixtars lines of sponsorship:
Tools & Functions Business
|
Kingpin Owners
|
Affiliated Line of
Sponsorship
|
| World Wide Dream Builders |
Ronald and Georgia Lee Puryear |
World Wide Group |
| Internet Service Cmporation |
Dexter and Birdie Yager |
Yager |
| Marker Man Productions |
Jody and Kathy Victor |
Yager |
| American Multimedia, Inc. |
Bill and Peggy Britt |
Britt |
| Network 21 |
Jim and Nancy Dornan |
Network 21 |
| INA |
Jim and Margee Floor |
InterNET Associates (INA) |
| eFinity |
Group of leaders |
eFinity |
| International Connection |
Brian and Marg Hays |
International Connection |
| International Leadership |
Jack and Rita Daughery |
International Leadership |
| Development (ILD) |
|
Development |
| MMP (MarkerMan Productions) |
Jody and Kathy Victor |
MMP (MarkerMan Productions) |
| Pro Alliance |
Group of leaders |
proalliance |
| Interbiz |
Brad and Vera Doyle |
Interbiz |
| IBO Alliance |
Group of leaders |
IBO Alliance |
| GlobalNet |
Leif and Bonnie Johnson |
GlobalNet |
| ProSystemOne |
Joe and Dawn Pici |
ProSystemOne |
| GBO Alliance |
Carl and Marsha Reardon |
GBO Alliance |
This group of "tools and functions" businesses will be
collectively referred to as "Kingpin Corporations" and the distributor's who own
those businesses are collectively referred to as "Kingpins."
45. While Quixtar and the Kingpins (and their Kingpin Corporations) independently
perpetrate a fraud on distributors, they also have a symbiotic
relationship that furthers their ability to carry on the pyramid scheme and have agreed to
work together to promote and perpetuate the pyramid scheme.
46. By way of example, Quixtars "Achieve Magazine," which is
distributed by Quixtar to distributors through the United States mail, promotes the
Kingpins' tools business. The January 2001 issue of Achieve Magazine contains a joint
promotional statement by Kingpin defendants Ron and Georgia Lee Puryear, who head the
World Wide DreamBuilders line of sponsorship, and Doug DeVos Quixtars Chief
Operating Officer. The joint statement provides:
We are now more convinced than ever that the largest business is yet to be built. . . .
We believe it could just as easily be someone who possesses a dream and reads this Achieve
Magazine for the first time, perhaps listens to a motivating tape, attends a function and
begins to build their dream by showing the plan and sharing their dream with others.
See Exhibit 5, Achieve Magazine, January/February 2001 issue at p 3. The
following pages of the Quixtar Achieve Magazine promote the World Wide Group's
"tools" business with advertisements for tapes, books and videos sold by the
defendant Puryears and the World Wide Group, Id. at p. 14.
47. Plaintiffs scheme violates the federal RICO and mail and wire statutes and the
California Penal Code § 327 because it is a fraudulent pyramid scheme or "endless
chain." Accordingly, even if defendants can establish compliance with the FTC's
decision in In re Amway Corp, 93 FTC, 618 (1979), which they cannot as explained
below, the scam nevertheless violates the federal mail and wire statutes and the
California Penal Code § 327.
48. The defendants and others have attempted to mask their criminal conduct behind a 25
year old FTC order, in Amway, which held that Quixtars predecessor company, Amway,
was not a pyramid scheme. Quixtar and its associates actions do constitute a scheme to
defraud under federal law, and do not even meet the requirements described in the Amway
order.
49. In Amway, the FTC ruled that Amway was not a pyramid scheme because it
adopted and purportedly enforced certain rules that were intended to avoid the
characteristics of a pyramid scheme.
50. The FTC held that a direct marketing business like Amway would not be considered a
pyramid scheme if the sponsor of the business did not violate the "initial
investment" rule, the "70%" rule, the "buyback" rule, and the
"10 customer" rule, all of which are described in more detail below.
51. The FTC reasoned in Amway that the company's operations did not constitute a
pyramid scheme because:
The Amway system is based on retail sales to consumers. Respondents have avoided the
abuses of pyramid schemes by (1) not having a 'headhunting' fee; (2) making product sales
a precondition to receiving the performance bonus; (3) buying back excessive inventory;
and (4) requiring that products be sold to consumers Amway's buy-back, 70% and ten
customer lrules deter unlawful inventory loading . . . .
Id. at 107-109. Accordingly, if any one of these rules is not followed, then
the business at issue may be deemed a pyramid scheme.
52. On its website, Quixtar denies that its business is an illegal pyramid scheme,
citing the FTC in Amway. See Exhibit 6, Quixtar's Pyramid
Web Page available at http://www.ibofact.com/Quixtar.-Questions-22QuixtarQuestions.htm#question%205.
Contrary to the pronouncements on its website, Quixtar operates a pyramid scheme, and its
rules and policies are a sham, meant to give the appearance that Quixtar' complies with
the rules described in Amway, but which are routinely ignored in practice.
53. The Initial Investment Rule: The FTC decision noted that
pyramid schemes involve a payment or initial disbursement by a new participant in exchange
for the right to sell products and the right to receive rewards, in return for recruiting
other participants into the program and which are unrelated to sale of product to the
ultimate user. The FTC found that Amway did not require such an investment because
"the Amway system does not involve an 'investment' inventory by a new distributor. A
kit of sales literature costing only $15.60 is the only requisite." In re Amway
Corp, 93 F.T.C., 618, [107] (1979). Today, however, Quixtar and the other defendants
require a significant investment by a new distributor. Each new Quixtar distributor is
effectively required to make an initial investment of thousands of dollars through the
purchase of Quixtar' products and through the purchase of the "tools and
functions" materials. For example, the starter kit for new IBOs, which is distributed
by Quixtar, states unequivocally: "As with any business, there will obviously be an
investment involved." You will need 'tools' to build your business
successfully." See Exhibit 4, IBO Starter Kit at p. 15 (emphasis
added). Quixtar's Achieve Magazine for May/June 2006 encourages existing IBOs to have new
registrants purchase products at the same time they register:
Activation: The biggest factor affecting activation is whether an IBO buys products at
registration. Quixtars data says that IBOs who register with PV are much likelier to
order products after registration. To impact activation promote the purchase of products
with every registration.
See Exhibit 7, Four Signs of Business Health, Achieve Magazine, May/June 2006
issue at p.18. While Quixtar's initial sign up fee is $117.00, in practice, defendants
require an initial investment by a new distributor in an average amount of between $2000
and $4000 in the first twelve months, through the purchase of products and the "tools
and functions" materials.
54. In Omnitrition, like Quixtar, there was no significant charge to become a
distributor and the distributors had no quota of product that they had to buy. Omnitrition
at 780. However, in order to receive any benefit from the system and to move up to the
next level as a "Bronze Supervisor," the distributors had to purchase and
convince three other recruits to purchase a certain amount of product. Id.
Quixtar has a similar structure where advancement is based on both the amount of product
the IBO self consumes and the number of persons the IBO can recruit as distributors to
likewise purchase Quixtar's products. In Omnitrition the multilevel marketer argued that
its business plan did not meet the first element of the Koscot test because:
"it does not charge for the right to sell its products at the distributor level"
but the court disagreed. Id. at 782. The court explained that in order to move up
within the Omnitrition pyramid scheme:
A participant must pay a substantial amount of money to Omnitrition in the form of
large monthly product orders, In exchange for these purchases, the supervisor receives the
right to sell the products and earn compensation based on product orders made by the
supervisor's recruits. This compensation is facially 'unrelated to the sale of product to
ultimate users" because it is paid based on the suggested retail price of the amount
ordered from Omnitrition rather than based on actual sales to consumers. On its face,
Ohmitrition's program appears to be a pyramid scheme Omnitrition cannot save itself simply
by pointing to the fact that it makes some retail sales.
Id. at 782 (emphasis added). Quixtar's pyramid scheme is analogous to
Omnitrition's.
55. The "70%" Rule: In the Amway decision, the FTC
explained the 70% rule as follows: "[t]o ensure that distributors do not attempt to
secure the performance bonus solely on the basis of purchases, Amway requires that, to
receive a performance bonus, distributors must resell at least 70% of the products they
have purchased each month. Amway enforces the 70% rule" Amway, 93 F.LC. 618 at 72-75,
Quixtar has a 70% rule in the Quixtar, Business Reference Guide:
An IBO must sell at least 70% of the total amount of products purchased during a given
month in order to receive the Performance Bonus or recognition due on all the products
purchased, if the IBO fails to sell at least 70%, then such IBO may be paid that
percentage ofPerfolmance Bonus measured by the amount of products actually sold, rather
than the amount of products purchased, and recognized accordingly.
See Exhibit 8,
Business Reference Guide at D-19 (Rules of Conduct 4.1.8). In practice, Quixtar does
not enforce the 70% rule and allows product purchases for self-consumption by IBOs and
sales to the downline distributors to count toward the 70% retail sales. See Exhibit
9, January 20, 2004 Memo from Ron Mitchell of Quixtars Rules Administration Office.
Thus, Quixtar, also violates the 70% rule of the Amway decision.
56. The "Buyback" Rule: In the Amway decision, the
FTC described the buyback rule as follows: "Amway, the Direct Distributor or the
sponsoring distributor will buy back any unused marketable products from a distributor
whose inventory is not moving or who wishes to leave the business. . . . Amway enforces
the buy-back rule. . . . " Amway, 93 F.T.C. 618 at [7275]. Quixtar's
buyback rule set forth in Section D-22 of the Rules of Conduct Rule 5.3.6 provides that:
IBOs are required to purchase back from any of their personally registered IBOs who ale
resigning their IBO, upon their request, any unused currently marketable products and/or
currently marketable literature and merchandising or business-building aids. . . . The IBO
shall offer to repurchase said products, literature, and merchandising or business··
building aids at a price mutually agreeable to the departing IBO.
See Exhibit 8,
Business Reference Guide at D-22. In practice, however, Quixtar does not enforce the
buyback policy for its products., First, its rule provides that the buyback price will be
"mutually agreeable," and, in practice the lower level distributor is at the
mercy of whatever price its upline distributor decides to pay for the returned inventory,
which is typically a fraction of the original price paid by the distributor. Second,
distributors are uniformly discouraged from asking for a buyback. Therefore, distributors
are left with thousands of dollars of inventory that cannot be sold on the retail market.
Third, the buyback rule applies only to "resigning" IBOs. Therefore, when an IBO
purchases Quixtar products and is unhappy with the product or has purchased too much
product, Quixtar is not required to buy back the products from a current IBO, In addition,
while Rule 5.3.6.1.2 provides that the buyback rules "is not intended to prohibit
buy-back or exchange of products, literature, or merchandising and business-building aids
upon mutual agreement between an IBO and one of his or her personally registered IBOs
under circumstances other than those wherein an IBO has elected to resign," there is
no requirement that Quixtar buy back any product. See Exhibit 8, Business
Reference Guide at D-22. Thus, there is no guarantee that a current IBO can return the
products, and that lack of a guarantee violates the Amway buy-back rule. Most products
sold to distributors are never bought back by Quixtar regardless of the desires of the
lower level distributors.
57. The Kingpin Corporations' buyback rule for its "tools and functions"
sales is similarly illusory. The policy provides for a refund on "commercially
reasonable" terms, but those terms are dictated by the Kingpins. In practice, the
Kingpin Corporations either refuse to buy-back any "tools and functions"
materials or pay only a fraction of the original purchase price as compensation. While
Quixtar instructs distributors that the "tools and functions" materials are
necessary, Quixtars Rules of Conduct 5.3.6.3 provides that for these purchases
"the corporation cannot assist in procuring such refund." See Exhibit 8, Business Reference
Guide at D-22.
58. The Ten Customer Rule: The "ten customer rule"
approved by the FIC in Amway provided that "distributors may not receive a
performance bonus unless they prove a sale to each of ten different retail customers
during each month . . . . The ten customer rule is enforced by Amway and the Direct
Distributors. . . ." Amway, 93 F.T.C. 618 at [72-75]. The FTC added:
"[pyramid sales plans based on inventory loading or headhunting fees create an
incentive for recruiting rather than selling products to consumers. . . Amway's
ten-customer rule deters inventory loading by sponsoring distributors." Id.
at 142-147, Quixtar does not enforce the ten customer rule and, indeed, tacitly approves
systematic noncompliance with it.
59. First, by Quixtars own definition, sales to individuals who are affiliated
with Quixtar in some manner, and who are thus not retail customers, count as sales to
customers, contrary to what the FTC Amway Order contemplated, Quixtar's Member/Client
Volume Rule in the Rules of Conduct Section D-19 Rule 4.2.2 provides:
In order to obtain the right to earn a Performance Bonus on downline volume during a
given month, an IBO must: (a) make not less than one sale to each of 10 different retail
customers (e g, Members or Clients); or (b) have at least 50 PV of sales to any number of
retail customers; or (c) have $100 at Member/Client Volume Cost Member/Client Volume Rule
Cost shall mean the published IBO cost for all items or any orders sold to a Member or
Client, or the actual price paid to Partner Stores by Members or Clients. If applicable,
Partner Store Member/Client Volume Rule Cost is applied in the month when the Corporation
credits Partner Store Volume to an IBO's business.
The Rules of Conduct define the terms "member" and "client" as
follows:
Member: 'A registered customer, who for a fee may purchase products and services at
preferred pricing and be entitled to an anay of other member benefits.'
Client: 'A retail customer registered with Quixtar who has the ability to purchase
directly:'
See Exhibit 8,
Business Reference Guide at E-3 and E-5. Quixtar by its own rule does not require IBOs
to sell products to retail customers unaffiliated with the scheme in order to qualify for
a bonus Accordingly, Quixtar's business plan violates the FTC's ten customer rule because
it does not require distributors to sell products to any true unaffiliated retail
customers.
60. Second, Quixtar does not even enforce the ten customer rule as written. In order to
appear to enforce this rule, Quixtar created a "self-reporting" system for
distributors to certify that they comply with this policy. Quixtar knows that this rule is
not followed and that the Kingpins uniformly instruct the downline distributors to
"check" the ten customer box on their reporting form, regardless of whether they
have made ten sales to retail customers.
61. All of the defendantsQuixtar, its Kingpin distributors, and the Kingpin
Corporationsare aware of, approve, promote, and facilitate the systematic
noncompliance with or breach of, the rules that purportedly protect against the operation
of a pyramid scheme, as discussed in the Amway FTC Order. Quixtars rules governing
pyramid schemes are therefore a sham.
Class Action Allegations
62. This action is brought by plaintiffs as a class action pursuant to Federal Rule of
Civil Procedure 23.
63. Plaintiffs seek relief on behalf of themselves and a nationwide class of all
persons who were Quixtar distributors from January 2003 until the present and who were
injured as a result of defendants' illegal pyramid scheme (the "class").
Excluded from the class are the defendants, their employees, family members, and
affiliates.
64. Plaintiffs also seek relief on behalf of themselves and a subclass for the
California State law claims, which includes all persons who are members of the class and
who were or are Quixtar distributors resident in California (the "subclass").
65. The members of the class and the subclass number in the thousands and joinder of
all Class members in a single action is impracticable.
66. There are questions of law and/or fact common to the class and subclass, including
but not limited to:
a. Whether defendants were operating an unlawful pyramid scheme;
b. Whether distributors paid money to defendants in exchange for (1) the right to sell
a product and (2) the right to receive, in return for recruiting others in to the program,
rewards which were unrelated to the sale of the product to retail consumers;
c. Whether distributors were required to make an investment into the pyramid scheme;
d. Whether defendants enforced the 70% rule;
e. Whether defendants enforced the buy-back rule;
f. Whether defendants enforced the ten customer rule;
g. Whether defendants' conduct constitutes an "Endless Chain" under the
California Penal Code;
h. Whether defendants omitted to inform plaintiffs and the plaintiff class that they
were entering into an illegal pyramid scheme where the overwhelming majority of
participants lose money;
i. Whether defendants engaged in acts of mail and/or wire fraud in direct violation of
RICO;
j. Whether and to what extent the conduct has caused injury to the plaintiff and the
plaintiff class;
k. Whether defendants' conduct constitutes an unlawful, unfair and fraudulent business
practice under the California Business and Professions Code; and
l. Whether defendants' conduct constitutes false advertising under the California
Business and Professions Code.
67. These and other questions of law and/or fact are common to the class and the
subclass, and predominate over any question affecting only individual class members.
68. The plaintiffs' claims are typical of the claims of the class and the subclass in
that plaintiffs were distributors for Quixtar and lost money as a result of the pyramid
scheme.
69. The plaintiffs will fairly and adequately represent the interests of the class and
the subclass in that plaintiffs' claims are typical of those of the class and plaintiffs'
interests are fully aligned with those of the class. The plaintiffs have retained counsel
who is experienced and skilled in complex class action litigation.
70. Class action treatment is superior to the alternatives, if any, for the fair and
efficient adjudication of the controversy alleged herein, because such treatment will
permit a large number of similarly-situated persons to prosecute their common claims in a
single forum simultaneously, efficiently and without unnecessary duplication of evidence,
effort, and expense that numerous individual actions would engender.
71. The plaintiffs know of no difficulty likely to be encountered in the management of
this action that would preclude its maintenance as a class action.
FIRST CLAIM FOR RELIEF
(Judgment Declaring Quixtars Arbitration Agreement Unconscionable)
72. The plaintiffs re-allege the foregoing paragraphs as though fully set forth herein.
73. Plaintiffs and the class do not claim the Quixtar Registration Agreement is
unconscionable, but do claim the arbitration provision contained within the Registr'ation
Agreement is procedurally and substantively unconscionable.
74. Quixtar's Registration Agreement contains an arbitration provision.
75. Quixtar's arbitration provision was presented to plaintiffs and the plaintiff class
on a "take it or leave it basis." The plaintiffs and plaintiff class were not
given any opportunity to negotiate the terms of the arbitration provision. As such, the
arbitration provision is procedurally unconscionable.
76. Quixtars arbitration provision is permeated with substantively unconscionable
terms examples of which, while not exhaustive, are as follows:
77. Quixtars arbitration provision incorporates Quixtars Rules of Conduct.
Quixtar's Rules of Conduct grant Quixtar the power to unilaterally modify the terms of the
arbitration provision at any time, thereby rendering the arbitration provision illusory .
Quixtar's unilateral right to modify the arbitration provision renders the arbitration
agreement substantively unconscionable.
78, Quixtars Rules of Conduct provide an inherently biased ar bitratoI training
and arbitrator selection process Forcing IBOs to arbitrate in an inherently biased
arbitral fmum renders the arbitration provision substantively unconscionable.
79. Quixtar's Rules of Conduct require arbitration to take place in the J.A.M.S.
arbitral forum . The J.A.M.S. arbitral forum requires an individual IBO to pay
"location" costs that total $18,000.00 for a three day trial. Most distributors
and class members, who have each already lost thousands of dollars during their
involvement with the defendants, do not have the financial means to pay these excessive
hearing fees. Accordingly these prohibitively expensive arbitration costs preclude
distributors from vindicating their rights and render Quixtar's arbitration provision
substantively unconscionable.
80. Quixtar's arbitration provision contains an arbitrary two year statute of
limitations provision for any claims brought by an IBO against Quixtar, Here, plaintiffs
seek relief on behalf of themselves and a class of similarly situated distributors under
the RICO statute which contains a four year statute, which has a four year statute of
limitations. Quixtar's arbitrary limitations period severely restricts an IBO's right to
bring statutory claims and is therefore, substantively unconscionable.
81. Quixtar's arbitration provision and Rules of Conduct prevent an IBO from bringing a
class action in arbitration. The distributors have all lost money through their Quixtar,
involvement and are unable to afford to bring individual claims in arbitration.
Accordingly, Quixtars class action prohibition renders the arbitration provision
substantively unconscionable.
82. Quixtars Rules of Conduct provide a mandatory pre-arbitration
"conciliation process." The intent of this "process" is to stifle
claims against Quixtar. The Rules of Conduct provide that the distributor must submit his
claim to Quixtar, and allow Quixtar, the offending party, to resolve the claim. This
biased pre-arbitration requirement is intended to deter distributors from indicating their
rights. Accordingly, Quixtars pre-arbitration conciliation process is substantively
unconscionable.
83. Accordingly, the Court should declare that Quixtars arbitration provision is
procedurally and substantively unconscionable and that the plaintiffs' claims are properly
before this Court.
SECOND CLAIM FOR RELIEF
(RICO 18 U.S.C. § 1962(a))
84. The Quixtar/Kingpin Enterprise is an association in fact of entities and
individuals, within the meaning of "enterprise" as defined in 18 U.S.C. §
1961(4)., It is composed of defendants Quixtar, Ron and Georgia Lee Puryear, World Wide
Group, Britt Worldwide L.L.C., American Multimedia, Britt Management, and Bill and Peggy
Britt.
85. From at least January 2003 and continuing until the present, both dates being
approximate and inclusive, the defendants Quixtar, Ron Puryear, Georgia Lee Puryear, and
World Wide Group, Britt Worldwide, American Multimedia, Britt Management, Bill Britt and
Peggy Britt, were members of the Quixtar/Kingpin Enterprise,
86. From at least January 2003 and continuing until the present, both dates being
approximate and inclusive, the defendants Quixtar, Ron Puryear, Georgia Lee Puryear, and
World Wide Group, Britt Worldwide, American Multimedia, Britt Management, Bill Britt and
Peggy Britt, and others, associated together and with others for the purpose of, among
other things, executing a scheme to defraud through a pattern of racketeering consisting
of distinct acts of mail and wire fraud The association in fact of the defendants and
others constituted an "enterprise;' as defined by Title 18, United States Code,
Section 1961(4). The Quixtar/Kingpin Enterprise engaged in and affected interstate and
foreign commerce, Among other things, the Quixtar/Kingpin Enterprise transacts business
through the use of the United States mails and the use of interstate telephone wires. The
Quixtar/Kingpin Enterprise advertises, markets, and sells goods and services throughout
the United States.
87. The defendants are distinct from the Quixtar/Kingpin Enterprise. Each defendant has
perpetrated particular racketeering acts, but each defendant is a separate individual or
entity from the Quixtar/Kingpin Enterprise.
88. The pattern of racketeering activity alleged below is distinct from the
Quixtar/Kingpin Enterprise. Each act of racketeering activity is distinct from the
Quixtar/Kingpin Enterprise in that each is a separate crime committed by an entity or
individual while the Quixtar/Kingpin Enterprise is an association of entities and
individuals, The Quixtar/Kingpin Enterprise has the common purpose of distributing
products and "tools and functions" materials. The Quixtar/Kingpin Enterprise has
an ongoing structure and/or organization supported by personnel and/or associates with
continuing functions or duties.
89. To further their goals, which were to (a) earn money through fraudulent means, (b)
entice individuals to purchase products from Quixtar and "tools and functions"
materials from Kingpins by giving such individuals the false impression that they would be
able to recruit others to purchase Quixtar products, and (c) reap large profits for
themselves based on false representations, members of the Quixtar/Kingpin Enterprise
engaged in various forms of criminal activity, including (a) mail fraud, (b) wire fraud,
and (c) conspiracy.
90. By reason of defendants' pattern of racketeering activity, plaintiffs and the class
have been injured and have lost millions of dollars. Defendants' acts of mail and wire
fraud were a proximate cause of the injuries that plaintiffs and the class suffered.
91. From at least January 2003 and continuing until the present, both dates being
approximate and inclusive, within the Northern District of California and elsewhere, the
defendants Quixtar, Ron Puryear, Georgia Lee Puryear, World Wide Group, Britt Worldwide,
American Multimedia, Britt Management, Bill Britt and Peggy Britt, all being employed by
and associated with the Quixtar/Kingpin Enterprise did knowingly, willfully and unlawfully
conduct and participate, directly and indirectly, in the conduct of the affairs of that
enterprise through a pattern of racketeering activity.
92. The racketeering acts set out below, and others, all had the same pattern and
similar' purpose of defrauding plaintiffs and the class for the benefit of defendants.
Each racketeering act was related, had a similar purpose, involved the same or similar
participants and methods of commission and had similar results affecting similar
plaintiffs and the class. The racketeering acts of mail and wire fraud were also related
to each other in that they were part of the Quixtar/Kingpin Enterprise's goal to
fraudulently induce plaintiffs and the class to join the pyramid scheme and cause others
to join the scheme.
93. Defendants' wrongful conduct has been and remains part of defendants' ongoing way
of doing business and constitutes a continuing threat to the property of plaintiffs and
the class. Without the repeated acts of mail and wire fraud, defendants' fraudulent
Pyramid scheme would not have succeeded.
94. Revenue gained from the pattern of racketeering activity, which constitutes a
significant portion of the total income of defendants, was reinvested in the operations of
the Quixtar/Kingpin Enterplise for the following purposes: (a) to expand the operations of
the Quixtar/Kingpin Enterprise through additional false and misleading advertising and
promotional materials aimed at recruiting new distributors; (b) to facilitate the
execution of the pyramid scheme; and (c) to convince current distributors to recruit new
distributors, execute the pyramid scheme, and purchase Quixtar products and ''tools and
functions" materials The plaintiffs and the class were injured by the reinvestment of
the racketeering income into the Quixtar/Kingpin Enterprise because they invested millions
of dollars of their own money through their purchase of Quixtar products and ''tools and
functions" materials.
95. For the purpose of executing the scheme, and attempting to do so, the defendants
knowingly and recklessly placed and caused to be placed in the United States mail, or took
or received therefrom, matters or things to be sent to or delivered by the United States
mail consisting of, among other things, Quixtar products and literature, "tools and
functions" tapes and literature, money, and correspondence related to the
Quixtar/Kingpin Entelptise. It was reasonably foreseeable that these mailings or receipts
would take place in furtherance of the fraudulent scheme. In addition, defendants
knowingly arid recklessly placed or caused to be placed these and other misleading
information and material on websites on the Internet and sent these misleading materials
through interstate wire communications, including defendants' "CommuniKate"
system, which includes both interstate telephone and facsimile communications.
96. In connection with promoting their pyramid scheme, the defendants mailed product
and "tools and functions" invoices, letters, promotional materials, brochures,
products and checks to plaintiffs and the class and received communications between and
among themselves by and through the United States mail, in all fifty states, in violation
of 18 U.S.C. § 1341.
97. Defendants also engaged in wire fraud, in violation of 18 U.S.C. § 1343, by, among
other things, knowingly and recklessly transmitting or causing to be transmitted by means
of wire communications, in. interstate and foreign commerce, materials promoting
defendants' fraudulent pyramid scheme on Internet web sites, by facsimile and telephone,
including promotional materials, registration information, product information,
"tools and functions" information, and invoices. The defendants maintain
websites on the Internet where IBOs can and do purchase products and "tools and
functions" materials, Quixtar maintains a website at the address www.quixtar.com,
World Wide Group and World Wide Dream Builders maintain a website at the address
www.wwdb.com, and American Multimedia maintains a website at address www.ami-media.com.
The defendants sent and received these interstate wire communications to and from all
fifty states.
98. The pattern of racketeering activity through which the affairs of the
Quixtar/Kingpin Enterprise were conducted and in which the defendants and others
participated consisted of the following:
Racketeering Act Number One
99. On or about January 2, 2005, plaintiff Blenn received, through the United States
mail, a Quixtar Achieve Magazine Special Issue featuring the "New Qualifiers of
2004," which promoted the Quixtar/Kingpin Enterprise and contained material false
representations regarding the success that could be achieved through Quixtar by purchasing
products and recruiting others to do the same. As a result of his receipt of the Achieve
Magazine and the representations contained therein, plaintiff Blenn purchased Quixtar
products, "tools and functions" materials, and recruited others to do the same.
Plaintiff Blenn continued to receive Quixtar magazines and catalogs through the United
States mail during the first week of every month that he was a registered IBO. The Quixtar
magazines and catalogs were sent on a monthly basis to plaintiff Blenn with the purpose
and intent of promoting Quixtar's pyramid scheme, all in violation of 18 U.S.C. § 1341.
Racketeering Act Number Two
100. On or about February 1, 2005, the defendant Quixtar distributed Quixtar
information by interstate wire transmissions over the world wide web. On that date,
plaintiff Blenn reviewed information on Quixtars web site. The Quixtar web sites
promoted the fraudulent pyramid scheme and contained material false representations
regarding the wealth that could be achieved by agreeing to be an IBO. As a result of the
representations on the web site, plaintiff Blenn maintained his position as an IBO and
continued to order Quixtar products and recruit others to do the same, all in violation of
18 U.S.C. § 1343.
Racketeering Act Number Three
101. On or about November 18, 2003, the defendants Ron Puryear, Georgia Lee Puryear,
World Wide Group, Britt Worldwide, Ametican Multimedia, Britt Management, Bill Britt and
Peggy Britt distributed information by interstate wire transmissions over the world wide
web promoting their "Dream Night 2004" convention for January 14, 2004 in San
Jose, California. The World Wide Group's website promoted the fraudulent pyramid scheme
and contained material false representations regarding the wealth that would be achieved
if an IBO purchased "tools and functions" and followed the instructions
contained therein. Defendants Ron Puryear, Georgia Lee Puryear, World Wide Group, Britt
Worldwide, American Multimedia, Britt Management, Bill Britt and Peggy Britt posted the
internet message to encourage current distributors to attend the convention where they
would purchase products and "tools and functions" materials. On November 18,
2003, plaintiff Pokorny read the information distributed by the defendants and purchased a
ticket for "Dream Night 2004" using the defendants' World Wide Group's website,
all in violation of 18 U.S.C. § 1343.
Racketeering Act Number Four
102. On or about December 9, 2000, plaintiff Pokorny purchased a subscription for
Quixtars "CommuniKate" telephone and fax system and paid a monthly fee for
the Quixtar CommuniKate message system until September 2006. From December 2000 through
September 2006, plaintiff Pokorny received invoices from Quixtar on a monthly basis
through the United States mail in violation of 18 U.S.C. § 1341. Thereafter, plaintiff
Pokorny received interstate telephone and facsimile messages daily from Kingpins and IBOs
outside of California, affiliated with the World Wide Dream Builders Line of Sponsorship,
until he terminated his IBO distributorship. These messages included material false
representations regarding the necessity of the "tools and functions" materials
and false representations regarding the tremendous wealth opportunity that could be
realized by being an IBO, all in violation of 18 U.S.C. § 1343.
Racketeering Act Number Five
103. On or about January 5, 2005, defendants World Wide Group, Ron Puryear, Georgia tee
Puryear, Bill Britt, Peggy Britt, Britt Worldwide, American Multimedia and Britt
Management placed in the United States mail an "IBO Ticket Order Form" for
"Dream Night 2005." That order form was sent from World Wide Group's office in
Seattle, Washington, to plaintiff Blenn's residence in San Joaquin County. The order form
contained advertisements for various Dream Night Conventions in different cities in
January 2005. One such convention was in San Jose on January 14, 2005, which plaintiff
read about in the order form and attended. Defendants World Wide Group, Ron Puryear,
Georgia Lee Puryear, Bill Britt, Peggy Britt, Britt Worldwide, American Multimedia and
Britt Management mailed the order form in order to induce current distributors to attend
conventions where they would purchase products and ''tools and functions" materials
and listen to speeches and tips on how to recruit new distributors. Plaintiff Blenn did
purchase the "Dream Night 2005" ticket and attended the function, all in
violation of 18 U.S.C. § 1343.
Racketeering Act Number Six
104. On or about April 6, 2005, the defendants World Wide Group; Ron Puryear, Georgia
Lee Puryear', Bill Britt, Peggy Britt, Britt"Worldwide, American Multimedia and Britt
Management distributed their "Spring Leadership 2005" convention on the World
Wide Group website which took place April 22-24, 2005 in Las Vegas, Nevada. Defendants
World Wide Group, Ron Puryear, Georgia Lee Puryear, Bill Britt, Peggy Britt, Britt
Worldwide, American Multimedia and Britt Management posted the advertisement to induce
distributors to attend the Spring Leadership 2005 convention, at which they would pm chase
Quixtar products and "tools and functions" materials, and listen to speeches and
tips on how to recruit new distributors. On April 6, 2005, Plaintiff Blenn read the
information distributed by the defendants and purchased a ticket through the website, all
in violation of 18 U.S.C. § 1343.
105. To the extent proof of reliance is legally required, in engaging in the
aforementioned wire and mail fraud, defendants knew that plaintiffs and the class would
reasonably rely on their representations and omissions which would result in the
plaintiffs and the class joining the fraudulent pyramid scheme and purchasing the products
and "tools and functions" materials.
106. Defendants knew that the misrepresentations and omissions described above in
promoting and executing the fraudulent pyramid scheme were material because they caused
the plaintiffs and the class to join and participate in the illegal pyramid scheme.
107. Had plaintiffs and the class known that defendants were promoting a fraudulent
pyramid scheme, they would not have joined the pyramid scheme.
108. Defendants' acts of mail and wire fraud were a proximate cause of the injuries
that plaintiffs and the class suffered. By reason of defendants' pattern of fraudulent
conduct, plaintiffs and the class lost millions of dollars.
109. Under 18 U.S.C. § 1964(c), the plaintiffs and the class are entitled to treble
their general and special compensatory damages, plus interest, costs and attorney's fees.
THIRD CLAIM FOR RELIEF
(RICO 18 U.S.C. § 1962(c)
110. The plaintiffs re-allege the foregoing paragraphs as though fully set forth
herein.
111. Defendants are associated with the Quixtar/Kingpin Enterprise. In violation of 18
USC, § 1962(c), defendants conducted and/or participated in the conduct of the affairs of
the Quixtar/Kingpin Enterprise, including, but not limited to, participation in activities
in furtherance of defendants' fraudulent pyramid scheme, through the pattern of
racketeering activity alleged in the First Claim for Relief.
112. As a direct and proximate result of defendants violation of 18 U.S.C. §
1962 (c), the plaintiffs and the class were induced to, and did, become distributors in
defendants' illegal pyramid scheme and purchased millions of dollars of Quixtar products
and "tools and functions" materials and recruited others to do the same. The
plaintiffs and the class were injured by defendants' unlawful conduct. The funds used to
purchase the Quixtar products and the "tools and functions" materials constitute
property of the plaintiffs and the plaintiff class within the meaning of 18 U.S.C.
§ 1964(c).
113. Under 18 U.S.C. § 1964(c), the plaintiffs and the plaintiff class are entitled to
treble their general and special compensatory damages, plus interest, costs and attorney's
fees.
FOURTH CLAIM FOR RELIEF
(RICO 18 U.S.C. § 1962(d)
114. The plaintiffs re-allege the foregoing paragraphs as though fully set forth
herein.
115,. Defendants agreed to work together in a symbiotic relationship to carryon the
pyramid scheme. In accordance with that agreement, defendants conspired to violate 18
U,S"C ,§ 1962(a) and (c), in violation of 18 U.S.C. § 1962(d).
116. As a direct and proximate result of defendants' violation of 18 U.S.C. § 1962(
d), the plaintiffs and the class were injured by defendants' unlawful conduct. The funds
used to . purchase the Quixtar products and the "tools and functions" materials
constitute property of the plaintiffs and the class under 18 U.S.C. § 1964(c).
117. Under 18 U.S.C. § 1964(c), plaintiffs and the plaintiff class are entitled to
treble their general and special compensatory damages, plus interest, costs and attorney's
fees.
FIFTH CLAIM FOR RELIEF
(Unlawful, Unfair and Fraudulent Business Practices Under the
California Business and Professions Code § 17200, et seq.)
118. The Plaintiffs and the subclass re-allege the foregoing paragraphs as though fully
set forth herein.
119. Defendants are engaged in an illegal pyramid scheme or "endless chain"
as defined under California Penal Code § 327. Defendants utilize this illegal pyramid
scheme with the intent, directly or indirectly to dispose of property, in the form of
Quixtar, products and :'tools and function materials" and to convince distributors to
recruit others to do the same.
120. Defendants are engaged in ongoing and continuous unlawful, unfaiI, and fraudulent
business acts or practices, and unfair, deceptive, untrue and misleading advertising
within the meaning of the California Business and Professions Code § 17200, et seq.
The acts or practices alleged herein constitute a pattern of behavior, pursued as wrongful
business practice that has victimized and continues to victimize thousands of California
consumers.
121. Pursuant to California Business and Professions Code § 17200, an
"unlawful" business practice is one that violates California law. Defendants'
business practices are unlawful because they involve the creation and promotion of an
illegal pyramid scheme or "endless chain" under California law.
122. Pursuant to California Business and Professions Code § 17200, an
"unfair" business practice includes a practice that offends an established
public policy, or that is immoral, unethical, oppressive, unscrupulous or substantially
injurious to consumers. Defendants' promotion and operation of an illegal pyramid scheme
is unethical, oppressive and unscrupulous in that defendants are duping California
consumers out of millions of dollars through their illegal pyramid scheme.
123. Pursuant to California Business and Professions Code § 17200, a
"fraudulent" business practice is one that is likely to deceive the public.
Defendants' business practice is Fraudulent in that they have deceived the public by
misrepresenting the nature of their business. For example, defendants have made numerous
misrepresentations about the income that can be realized by becoming a distributor and
have failed to inform the public that they are openly an illegal pyramid scheme.
California citizens have relied, and continue to rely on defendants' misrepresentations
and omissions to their detriment.
124. Defendants' business practices are "unfair business practices" within
the meaning of the Business and Professions Code § 17200, et seq . in that they are
engaged in a practice that offends established public policy, and! or is immoral,
unethical, oppressive, unscrupulous or substantially injurious to consumers.
125. Defendants' business practices are "fraudulent" within the meaning of
the Business and Professions Code §17200, et seq. in that members of the public
are deceived and continue to be deceived by the business practice.
126. As a result of their unlawful acts, defendants have reaped and continue to reap
unfair benefits and illegal profits at the expenses of plaintiffs and the class members.
Defendants should be made to disgorge these ill-gotten gains and restore to the plaintiffs
and the class the wrongfully taken revenue .
SIXTH CLAIM FOR RELIEF
(California Business and Professions Code § 17500, et seq.)
False Advertising
127. The Plaintiffs and the subclass re-allege the foregoing paragraphs as though fully
set forth herein.
128. Defendants' business acts, false advertisements and materially misleading
omissions alleged herein constitute unfair trade practices and false advertising, in
violation of the California Business and Professions Code § 17500, et seq.
129. Defendants engaged in false, unfair and misleading business practices, consisting'
of false advertising and materially misleading omissions that were likely to deceive the
public and include, but are not limited to:
a. defendants' failing to disclose to consumers that they were entering into an
unlawful pyramid scheme;
b defendants' misrepresenting the amount of money that a distributor would earn;
c. defendants' misrepresenting that purchasing the "tools and functions"
materials was necessary in order to be a successful distributor; and
d. defendants' misrepresenting that distributors would not need to engage in retail
sales to make money and instead would earn the promised revenue by simply self-consuming
products and convincing others to do the same.
130. Defendants' marketing and promotion of the illegal pyramid scheme constitutes
misleading, unfair and fraudulent advertising in connection with their false advertising
to induce consumers to join the illegal pyramid scheme. Defendants knew or should have
known, in the exercise of reasonable care, that the statements they were making were
untrue or misleading and did deceive members of the public. Defendants' knew or should
have known, in the exercise of reasonable care, that California citizens, including
plaintiffs, would rely, and did in fact rely on defendants' misrepresentations and
omissions.
131. Defendants should be ordered to disgorge, for the benefit of the plaintiffs and
the plaintiff class their Quixtar profits and compensation and/or make restitution to the
plaintiff and the class.
PRAYER FOR RELIEF
132. The named plaintiffs and the plaintiff class request the following relief:
a. Judgment declaring Quixtars arbitration provision unconscionable and
unenforceable;
b. Certification of the class;
c. Jury trial and judgment against defendants;
d. Damages in the amount of the named plaintiffs' and the class' financial loss as a
result of defendants' conduct and for injury to their business and property, all as a
result of defendants' violations of § 1964(a), (c) and (d) and that such sum be trebled
in accordance with 18 U.S.C. § 1964(c);
e. Restitution and disgorgement of monies, pursuant to the California Business and
Professions Code;
f. The cost of suit including reasonable attorney's fees in accordance with 18 U.S.C.
§ 1964(c);
g. For general, compensatory and exemplary damages in an amount yet to be ascertained;
and
h. For such other damages, relief and pre and post judgment interest as the Court may
deem just and proper.
DEMAND FOR JURY TRIAL
Plaintiffs hereby demand a jury trial as provided by Rule 38(a) of the Federal Rules of
Civil Procedure.
Dated: January 10, 2007
Respectfully submitted,
BOIES, SCHILLER & FLEXNER LLP
By: ______________
David W. Shapiro; Esq.
California Bar No. 219265
1999 Harrison Street, Suite 900
Oakland, California 94612
Telephone: (510) 874-1000
Facsimile: (510) 874-1460
Stuart H. Singer, Esq. (Pro Hac Vice to be Filed
Carlos M. Sires, Esq. (Pro Hac Vice to be Filed
401 East Las Olas Boulevard, Suite 1200
Fort Lauderdale, Florida 33301
Telephone: (954) 356-0011
Facsimile: (954) 356-0022
Willie E. Gary, Esq. (Pro Hac Vice to be Filed) .
GARY, WILLIAMS, PARENTI, FINNEY,
LEWIS, MCMANUS, WATSON & SPERANDO
221 East Osceola Street
Stuart, Florida 34994
Telephone: (772) 283-8260
Facsimile: (772) 220-3343 |