Affidavit for Quixtar Pyramiding Suit

amway_pyrmaid.gif (6439 bytes)Recently, as reported earlier on this site,  a class action suit pdf_icon.gif (914 bytes) was filed against Quixtar by seven Quixtar diamonds and IBOA Board members claiming Quixtar to be a pyramid scheme.   They are not suing for money, but to be released from the non-compete agreement that was implemented in 2004.  

xs_pyramid_sm.jpg (33697 bytes)The suit by seven diamonds including Billy Florence, Randy Haugan, Chuck Goetschel, Don Wilson and three others, claims that Amway/Quixtar is no more than a pyramid scheme, since the majority of the products are consumed by those who also wish to participate in the Amway pyramided compensation structure.  This type of pyramid is termed by many a "Product Pyramid Scheme".   A Product Pyramid Scheme differs from a normal pyramid scheme in that the price to participate in the scheme is hidden in above average prices of the merchandise offered by the scheme.    Instead of requiring participants to pay $100 to participate in your Pyramid scheme, you could instead offer $100 Snickers bars in exchange for participation in the scheme.   In the same way, a $70 box of vitamins where a large percentage of the price is paid out in bonuses might also be considered a product pyramid scheme.     Amway and its proponents claim that their pyramid scheme is completely legal since a "product is sold" to someone, and there are no direct "head hunting fees".   Amway critics claim the "head hunting fees" are paid indirectly as commissions, which are financed  via the overpriced and uncompetive products. 

 

tape_pyramid_sm.jpg (12670 bytes)The class action suit also claims that the product prices are so high that people cannot retail them to normal customers and that many people only bought the products to participate in Amway's highly leveraged compensation scheme.  Amway proponents cite a letter from Mr. Kolm at FTC to the DSA and interpret it to mean that any type of a product pyramid scheme is legal, since a "product is sold".   The corporation takes this position as well.

dick_pyramid-sm.jpg (10179 bytes)I called Mr. Kolm in Washington one day and asked him about the letter.  He stated that each case has to be looked at on its own merits.   He stated that one has to look at the intentions the participants have in buying the products.  Are the products bought because the people want them, or do the people buy them so that they can meet some sort of minimum to participate in the leveraged compensation scheme? 

 

amway_pyramid_1_sm.jpg (19331 bytes)Certainly some percentage of Amway products are purchased by people who truly like the products and would probably continue to buy they even if there were no pyramided compensation scheme associated with them.  This class action suit makes the assertion that the majority of the products are purchased not out of desire for the product, but rather in order to meet their group's minimum recommended monthly purchase (MRMP).  These minimums are usually 100 or 150 PV so that one qualifies for a bonus payment from the pyramided compensation scheme.  The Amway pyramid scheme would not work if no one bought the products, so a certain percentage of people reluctantly buy the products only to meet some group set minimum.  As long as people can be convinced to buy the overpriced products, which they may or may not want, the Amway scheme can continue to pay bonuses to those at the top of the pyramid. 

Many distributors targeted certain products with attractive $/PV ratios so they could minimize the dollars spent on products while at the same time qualifying for their group's MRMP.  Some of the more attractively bonused products included XS Energy drink, Nutrition bars, Green Tea, and coffee.  Distributors had little competitive chance to retail these products, but since the products were consumable and they were the ones, which would minimize their monthly expenditure on products, they thus payed the required admission price to participate in the pyramid scheme.  Other distributors bought product to get their minimum points, and then sold it for less than distributor cost on Ebay  They did this no doubt so they could recoup some of their money and lower their out of pocket cost to buy their MRMP so that they could participate in the pyramid scheme.   

freedon_party_sm.jpg (14749 bytes)There were even anecdotes from Tim Foley that even if you bought the product and buried it in your back yard, the bonuses would be more than enough to cover the costs of the products you buried earlier in your Amway/Quixtar career.  I guess from the picture on the left, you could even have burned the produts for the same result as burying them!    If you only recruited enough people to do the same, you could eventually get your products for free due to the bonuses you made on all the people you recruited.  This clearly shows significant intention to buy product only to participate in the pyramid scheme. 

I contend that most distributor's intentions in buying the Amway/Quixtar products is so that they can participate in the pyramided compensation scheme.  I made up this little form for you current and former distributors.   Here is your chance to give your input about your intentions in buying the Amway/Quixtar products.    If enough people say they bought the products only to participate in the compensation scheme, maybe the FTC will finally take a second look at Amway and a first time look at Quixtar. 

Please fill out the affidavit word_icon.GIF (936 bytes) and then send it to the attorney for the plaintiffs at:

D. J. Poyfair
Shugart, Thomson & Kilory
1050 17th Street, Suite 2300
Denver, CO 80265

djpoyfair@stklaw.com

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AFFIDAVIT OF _______________________

STATE OF ___________ )

) ss

COUNTY OF __________ )

I, ______________________, being duly sworn upon oath, state and affirm as follows:

1. I am over the age of eighteen years, and have personal knowledge of the facts set forth herein.

2. [Witness tells story. Please include each point in a separate paragraph. Have you been able to retail the products successfully? Do you feel the Quixtar products are overpriced? Why do you purchase the Quixtar products? Do you purchase just enough Quixtar products for your PV, and buy the rest from your local store? Do you have to "self report" in order to qualify for your bonuses? Do you check the "customer order" box when you place your order? When you’ve "self-reported" or "checked the box," did Quixtar ever ask for customer receipts to substantiate the report? Do you feel that Quixtar takes advantage of its IBOs by selling overpriced products to IBOs knowing them to be unsellable at retail? Do you feel that the IBO price is consistently placed well above the retail price of its competitors’ products? Do you have any concerns about building the Quixtar business?]

3.

FURTHER AFFIANT SAYETH NOT.

Dated this ____ day of __________, 2007.

__________________________

[Name]

On this ____ day of _________, 2007, before me personally appeared [witness], to me

known to be the person who executed the foregoing instrument in my presence and acknowledged

to me that he/she executed the same as his/her free act and deed.

IN TESTIMONY WHEREOF, I have hereunto set my hand and affixed my official seal the

day and year last above written.

___________________________

NOTARY PUBLIC

My Commission Expires: