Quixtar using subliminal tactis with XS product


Amway / Quixtar's Finest Fake News Source 16 July 2005
Quixtar Using Subliminal Marketing Tactics "X S" energy drink strategy uncovered
Ada, MI (APP) - The National Association of Subliminal Advertising (NASA) had their annual convention this week at the Amway Grand Hotel, in Grand Rapids, Michigan. During their convention the hotel served them Quixtar's tasty "X S" calorie free "energy drink?" as refreshment. The subliminal advertising experts' thirst could not be satisfied for the yummy drink and the hotel had to send a courier to the Amway factory to pick up several more cases. Strangely enough, after they were through with their "XS", they all wanted to smoke a cigarette.
With superposition imaging "sex" is made into "x s"	It seems even the subliminal advertising experts were had at their own game by the marketing department of the family owned Amway Corporation. Once the subliminal advertising executives analyzed their behavior and more closely inspected the "X S" can and logo, they knew that Quixtar had a winning subliminal advertising strategy, even without being consulted. The experts noted that Pepsi also had a subliminal soft drink can in the 1970's. When the cans were oriented and stacked the word "sex" would appear.
Pepsi can from the 1970's	The experts said that Quixtar has combined two subliminal strategies for their clever campaign. Researchers have long known about the brain's ability to add in missing letters and to read over misspelled words. In this case Quixtar has simply left out the letter "e" and spelled the word backwards. Subliminally the word "sex" jumps out at you. "Once you see it, it is so obvious", noted the President of NASA. The researchers then noted the second strategy in that the "X S" logo clearly contains the word "sex" when broken up into parts. You don't consciously see this, but your brain picks it right out. This is known as "superposition imaging".
Superposition imaging is a common subliminal technique	The experts explained how the letter "e" is made up of the upper right arm from the letter "x", and the top half of the letter "s". When all three letters are overlaid, the XS logo is formed. Being a family oriented, Christian business, Quixtar vehemently denies that "*sex" is their intended marketing strategy. Quixtar contends the name "X S" is meant to be an abbreviation for "excess", since the drink has 4900% of the minimum daily requirement of vitamin B12. The subliminal advertising experts however disagree with Quixtar's claim. If you know that Quixtar's target market is young people, it is no coincidence; sex sells "xs", or better said XS is a big sex-xs* for Quixtar.

Quixtar Using Subliminal Marketing Tactics

"X S" energy drink strategy uncovered