Amway: The Untold Story

Taylor v. Amway et al

Gary and Kathy Taylor vs Amway Corp. et al, Superior Court of the state of Washington for King County, 8/98.
These plaintiffs are being represented by the same law firm that represented the Heckarts in their case against Amway in 1985.


 NO. 98-2-15585-0 SEA


GARY TAYLOR and KATHY TAYLOR, husband and wife,



AMWAY CORPORATION, a foreign corporation; SAMIR THAPIT and THERESA D. ATTALAH, a married couple; BRADLEY and JULIE DUNCAN, a married couple; WORLD WIDE GROUP, L.L.C., a Washington Limited Liability Company; ATTALAH MOTIVATION, INC., a Washington Corporation, ATTALAH ENTERPRISES, INC., a Washington Corporation, ATTALAH INTERNATIONAL, INC., a Washington Corporation, DUNCAN INTERNATIONAL, INC., a Washington Corporation, DUNCAN MOTIVATION, INC., a Washington Corporation,


COME NOW the plaintiffs, above-named and by way of claim state:

1. Plaintiffs Kathy Taylor and Gary Taylor are a married couple, residing in King County, Washington.

2. Defendant Amway Corporation is a foreign corporation, doing business in King County, Washington.

3. Defendants Samir Thapit and Theresa D. Attalah are a married couple, residing in King County, Washington.  Attalah Motivation, Inc., Attalah Enterprises, Inc., Attalah International, Inc., are all Washington corporations, are owned and operated by Samir Thapit and Theresa D. Attalah and conduct business in King County, Washington, (hereinafter referred to as "Defendants Attalah").

4. The defendants Bradley D. and Julie Duncan, a married couple, are residents of King County, Washington.  Duncan International, Inc. and Duncan Motivation, Inc. are owned and operated by Bradley D. and Julie Duncan and conduct business in King County, Washington, (hereinafter referred to as "Defendants Duncan").

5. Defendant World Wide Group, L.L.C. is a Washington Limited Liability Company, doing business in King County, Washington.  (Hereinafter referred to as "World Wide".)


6. All acts and omissions of the defendants occurred in King County, Washington, within the jurisdiction of the above-entitled court.


7. Amway manufactures and distributes a wide variety of consumer household products which it sells nationwide through hundreds of thousands of distributors.

8. The Amway sales plan is a pyramid type scheme, whereby any purchase or sale of Amway goods by a distributor financially benefits not only Amway, but also those Amway distributors who occupy higher levels in the Amway distributorship pyramid.  In Amway parlance, those who occupy positions below a distributor in his or her branch of the pyramid are called the distributor's "downline."  These persons who occupy positions above a distributor in his branch of the network are called the "Distributor's upline."  In order to earn significant profits as an Amway distributor, one must develop a sizeable downline organization by recruiting and sponsoring other distributors into the Amway sales organization.

9. Amway sells, distributes, or otherwise supplies for a valuable consideration goods through independent agents or distributors at different levels, wherein such distributors may recruit other distributors and wherein commissions, cross-commissions, bonuses, refunds, discounts, dividends, or other considerations in the program are or may be paid as a result of the sale of such goods or services or the recruitment, actions, or performances of additional participant distributors.

10. World Wide operates a pyramid type business which "supports" Amway distributors in the development of their downline, by mandating the sale of World Wide's "motivational" books, audio tapes, video tapes and other written materials.  World Wide is operated for the profit of its principles who occupy the highest levels within the Amway business.  The principles in World Wide derive the vast majority of their profits as Amway distributors from the sales of World Wide's motivational material and from holding "motivational meetings" for which they mandate that those downline in their business attend and for which World Wide and the upline receive compensation.

11. World Wide is responsible for a substantial amount of Amway's sales and wields considerable influence at Amway's corporate headquarters in Ada, Michigan.

12. Defendants Duncan and Attalah are Amway distributors within the World Wide organization.

13. Defendants Duncan and Attalah have created their own businesses which publish and/or distribute motivational materials, such as books, audio cassette tapes and video cassette tapes, and that organize and promote motivational rallies for Amway distributors throughout the United States.  Through these businesses, defendants World Wide, Duncan and Attalah sell vast quantities of motivational materials to their respective downline distributors and hold rallies throughout the United States that their downline distributors are required to pay to attend.

14. Defendants Duncan and World Wide derive a substantial portion of their income from the sale of non-Amway motivational materials to persons in their downlines and from the money earned through their motivational rallies.

15. In order to earn significant profits as an Amway distributor and a World Wide member, one must develop a sizeable downline by recruiting and sponsoring other distributors into "the business."  Individuals who are recruited into the business are never told by Amway and World Wide that the enormous wealth that upline Diamonds, Executive Diamonds, Double Diamonds and Crowns flagrantly display in meetings to induce new members into joining is only the result of exploiting those downline recruits into purchasing, on a standing order basis, cassette tape, video tapes and books and by requiring those recruits to pay to attend rallies and meetings known as major events or face ostracism.

16. In 1991 Kathy Anderson Taylor began an Amway business under the sponsorship of Chris and Peggy Werenka and within the defendants' organizations.  As a direct result of Kathy Taylor's enormous investment of time and energy into this business, she attained "Gold Direct" status in a relatively short amount of time.

17. At no time prior to her involvement in the Amway business, was she told by the Defendants World Wide, Attalah or Duncan that the sale of business support materials and the attendance at meetings was not only required and necessary to attain the enormous wealth these defendants claimed to have attained through their Amway businesses, but that the sale of these materials constituted an unlawful pyramid scheme.  The plaintiffs had no idea that she was being granted a license within the defendants' organizations to solicit new licensees for the further promotion of the defendants' illegal scheme.

18. Defendants World Wide, Duncan and Attalah regularly represented or caused to be represented to plaintiffs that their success as Amway distributors was contingent upon the purchase of motivational materials published and/or distributed by defendants World Wide, Duncan and Attalah and attendance at meetings sponsored by them, and that without such materials and attendance at meetings, plaintiffs would be unable to build and maintain a successful Amway distributorship.  Defendants World Wide, Duncan and Attalah further represented or caused to be represented to plaintiffs that they should purchase only those motivational materials produced and/or distributed by defendants World Wide, Duncan and Attalah.

19. Defendants World Wide, Duncan and Attalah further represented to plaintiffs that they should purchase and require their downline distributors to purchase a weekly supply of defendants' motivational audio tapes through a "standing order" tape-of-the-week program that defendants World Wide, Duncan and Attalah describe as the "S.O.T." program.  Moreover, defendants represented that such weekly purchases of defendants' audio tapes were essential to plaintiffs' success as an Amway distributor and to the success of their downline distributors.  Defendants told plaintiffs on numerous occasions if other distributors in either their up or downline, stopped ordering tapes, books or attending the defendants' profitable rallies, that they were to "cut out like cancer" these distributors from their social lives.

20. Defendants World Wide, Duncan and Attalah further represented to plaintiffs that the only way plaintiffs could be successful Amway distributors and could create successful Amway distributors downline from them was to buy motivational and promotional materials prepared by defendants World Wide, Duncan and Attalah, to pay to attend meetings and conferences sponsored by them, and to recruit and sponsor other distributors.

21. At all times relevant hereto, Amway was aware that the aforesaid misrepresentations regarding defendants World Wide, Duncan and Attalah regarding motivational materials and motivational rallies were being made to Amway distributors, and that in practice, sales of such materials within the World Wide organization were consistently being conducted in violation of Amway's rules, including, without limitation, Section B, Rule 4.

22. It was in Amway's economic self-interest to permit such misrepresentations and rules violations to continue, and although Amway had been made aware of such practices for years, Amway has never terminated the distributorships of Duncan or Attalah, or made any credible effort to halt their practices in violation of Amway's rules.

23. In reliance upon the misrepresentations of defendants World Wide, Duncan and Attalah, plaintiffs purchased, and caused their downline to purchase large quantities of defendants World Wide, Duncan and Attalah's motivational materials and attend defendants' motivational rallies.

24. In addition to the foregoing, defendants Duncan and Attalah, with the knowledge of World Wide and Amway, engaged in a regular practice of plaintiffs' downlines, cutting out the plaintiffs from the organization they had built.

25. On various occasions, defendants herein sold or caused the sale of Amway and non-Amway products directly to plaintiffs' downline distributors, thereby interfering with plaintiffs' distributorship relationships.

26. On numerous occasions, with the full knowledge of World Wide, Duncan and Amway, defendants Attalah disparaged plaintiffs to plaintiffs' downline distributors in an effort to interfere with plaintiffs' downline distributorship relationships and to isolate plaintiffs from upline support.

27. In mid-1993, one of plaintiffs' downlines, Roger Connolly, was being "counseled" by Samir Attalah concerning his Amway business.  In violation of Amway rules, Samir Attalah used his influence and status to pressure Mr. Connolly into taking out a $20,000 loan so that he could invest that sum of money in a land development scheme.  Mr. Attalah represented to Mr. Connolly that he was investing money into the scheme and guaranteed his investment and return.  Mr. Attalah never disclosed that he was to receive twenty percent (20%) for each investment solicited.  At or about the same time Mr. Attalah also used his influence and status in World Wide and Amway to pressure other downlines to Kathy Taylor, including, but not limited to, Patrick Schultz.

28. In early to mid-1995, Mr. Connolly and Mr. Schultz were informed by Mr. Attalah that their investments had "gone bad."  Mr. Attalah never informed them that he had actually made money off of their investments.

29. In early 1993, Samir Attalah began dating and having sexual relations with one of the plaintiffs' downline sponsors, a 19-year-old woman.  This relationship lasted until August of 1993 when Mr. Attalah's intentions to continue a sexual relationships with her in private while courting other women in public became clear.  Disgusted with Mr. Attalah, this young woman stopped attending meetings and dropped out of the plaintiffs' business.  Mr. Attalah was confronted by the plaintiffs about this relationship, but Mr. Attalah assured her that her business would not be affected.

30. In late 1995 and early 1996, defendants Attalah began to undermine the authority and status of Chris and Peggy Werenka, by making false and defamatory statements in an effort to force the Werenkas to give up their lucrative Amway business for the benefit of defendants Attalah and Duncan.

31. In late 1995 and early 1996, after Mr. Attalah became aware that Ms. Taylor knew about his failed business dealings with Ms. Taylor's downline sponsors, defendants Attalah, Duncan and World Wide engaged in a campaign of defamatory statements to individuals in Ms. Taylor's Amway business in an effort to undermine her status and authority as an Amway distributor for the ultimate purpose of enriching defendants Attalah, Duncan and World Wide.

32. During 1996, defendants Attalah, Duncan and World Wide, began encouraging distributors who were downline from Ms. Taylor to write letters concerning trivial and picayune faults with the operation of Ms. Taylor's business in an effort to cause Amway to take her business away.

33. On numerous occasions between 1993 and 1995, defendants Attalah, Duncan and World Wide represented that they had the authority, political connections and clout within Amway to cause Ms. Taylor to lose her business.

34. In February of 1996, Ms. Taylor met with defendants Attalah and Duncan for the purpose of resolving differences.  At this meeting, Ms. Taylor revealed that she was having difficulty trusting defendants Attalah, because of slanderous statements made about the Werenkas and the inappropriate solicitation of investments from Mr. Connolly and Mr. Schultz.

35. Ms. Taylor also communicated with Amway officials including, at a minimum, Ron Mitchell, Amway's manager for "Business Conduct and Rules Division" about Mr. Attalah's solicitation of sexual favors from one of her young downline distributors and the outrageous solicitation of investments with two of her other downline distributors.

36. At no time did Amway, the Duncans or World Wide ever investigate these instances of Mr. Attalah's abuse of authority, but instead, relied on his allegations that she was destroying the very business she had built up.

37. Defendants Attalah, Duncan and World Wide caused Ms. Taylor's business to be taken away by Amway on November 26, 1996.

38. In the wake of losing her business, defendants Attalah refused to repurchase goods and promotional materials they were obligated to repurchase, and failed to pay her monies that she was owed for work she had performed.


39. Defendants, and each of them, intentionally interfered with contractual relations or business expectancy between plaintiffs and their downline distributors.  Plaintiffs had numerous invalid contractual relationships and business expectancies with its distributors.  Defendants had knowledge of these relationships or expectancies.  Defendants wrongfully and intentionally interfered with those relationships or expectancies for personal financial gain, resulting in damage to the plaintiffs.


40. Defendants, and each of them, engaged in a "chain distributor's scheme" as defined in RCW 19.102.010 in violation of RCW 19.102.020.


41. Defendants, and each of them, engaged in criminal profiteering, in violation of RCW 9A.82.100 by committing theft, extortion and trafficking in stolen property.

42. Defendants, and each of them, engaged in a pattern of criminal profiteering by committing these crimes over a period of one year, in violation of RCW 9A.82.100.

43. Defendants, and each of them, committed the offense of leading organized crime by intentionally organizing, managing, directing and supervising the extortion of the plaintiffs with the intent to engage in a pattern of criminal profiteering activity, in violation of RCW 9A.82.060.

44. Defendants, and each of them, knowingly received proceeds derived, directly or indirectly, from a pattern of criminal profiteering activity and used those proceeds in the operation of their respective businesses in violation of RCW 9A.82.080.


45. Defendants, and each of them, have engaged in unfair methods of competition and unfair or deceptive acts or practices in the conduct of their businesses, in violation of RCW 19.86.020.

46. Defendants' unfair business practices affect public interest because, among other things, they were committed in the course of defendants' businesses, the activities were part of a pattern or generalized course of conduct, they were repeated acts by the defendants and a real or substantial potential for repetition by the defendants.

47. As a result of defendants' actions, plaintiffs have sustained harm to their property.


48. Defendants willfully interfered, without lawful justification, with plaintiffs' business proceeds, thereby depriving plaintiffs of possession.  Defendants' conduct constitutes conversion.


49. As a direct and proximate result of defendants' conduct, plaintiffs have suffered damages in an amount that will be proven at the time of trial, and has incurred costs of investigation, attorney's fees and costs of suit.  Additionally, plaintiffs are entitled to a civil penalty and multiple damages under Washington law.

WHEREFORE, plaintiffs pray as follows:

1. For such damages to plaintiffs as may be proven at the time of trial;

2. For civil penalties and multiple damages as permitted under Washington law;

3. For reasonable attorneys' fees;

4. For reasonable investigative costs;

5. For costs of suit; and

6. For such other and further relief as this Court deems just and equitable.

RESPECTFULLY SUBMITTED this _____ day of August, 1998.

Attorneys for Plaintiffs

James B. Meade
WSBA No. 22852