The False P&G Satan Rumor

Randy Haugen

"P&G's lawsuit claimed Amway distributor Randy Haugen (Diamond Distributor - Yager line) of Ogden used Amway 's electronic voice-mail system to spread a false rumor that P&G's president had appeared on a talk show and announced "he was coming out of the closet about his association with the church of Satan.".....
The Salt Lake Tribune

Amagram, October 1982

Transcript of Randy Haugen's P&G Satan Amvox message

audio.gif (922 bytes) Actual Amvox audio message!

In April 1995, defendant-appellee Haugen posted the following message ("the subject message") on AmVox after receiving the message from other Amway distributors:

"I wanna run something by you real quick that I think you will find pretty interesting. Just talking to a guy the other night about this very subject and it just so happens that a guy brings information in and lays it on my desk this morning, so here it goes.

It says the president of Procter & Gamble appeared on the Phil Donahue Show on March 1, '95. He announced that due to the openness of our society, he was coming out of the closet about his association with the church of satan. He stated that a large portion of the profits from [P&G] products go to support his satanic church. When asked by Donahue if stating this on television would hurt his business, his reply was, "There are not enough Christians in the United States to make a difference." And below it has a list of the [P&G] products which I'll read: [the subject message then lists 43 P&G products].

It says if you are not sure about a product, look for the symbol of the ram's horn that will appear on each product beginning in April. The ram's horn will form the 666 which is known as satan's number. I'll tell you it really makes you count your blessings to have available to all of us a business that allows us to buy all the products that we want from our own shelf and I guess my real question is, if people aren't being loyal to themselves and buying from their own business, then whose business are they supporting and who are they buying from. Love you. Talk to you later. Bye."


"Those individuals did nothing more than the thousands of other people who innocently talked about a rumor that they did not know at the time to be false," Mike Mohr, Amway general counsel . 08/25/2000 KRTBN Knight-Ridder Tribune Business News: The Salt Lake Tribune

 Crown Direct Distributor Dexter Yager repeating rumor.

From the Sally Jesse Raphael Show Web Site.

Sally listens:

Rumor has it that the president of Procter and Gamble appeared on your show and said that he was associated with the Church of Satan. I would appreciate more information if you have any, perhaps a tape of the show if available. If this is a hoax, please let me know.

Sally Sez:

The rumor going around that the president of Procter and Gamble appeared on The Sally Show and announced he was a member of the church of Satan is not true. This a hoax that's been going around in one form or another for the past 20 years...only originally, it concerned the Phil Donahue Show...then evolved to the Jenny Jones Show...and now it's evolved to The Sally Show. The president of Procter and Gamble has NEVER appeared on The Sally Show...NEVER. Nor has any other person in authority at P&G. Any president of a multi-national corporation (including the head of P&G or Liz Claiborne) would be immediately fired by the board of directors if he or she did such a thing. Also, profits from any such corporation go to the stockholders...not a church designated by the president. Do not send money in to get a transcript. We do not provide transcripts or video tapes of our shows to the public. Frankly, this thing has gotten out of hand. If we had this man on our show, and he had said what it's alleged he said, we would have scored a broadcasting scoop and would have trumpeted it to all the newspapers. It would have been to the show's advantage. But there was no scoop, and there were no headlines.

Procter and Gamble - The Satanic connection?

The real story about Procter and Gamble and the Sally Jessy Raphael Show

A Procter and Gamble E-Mail has been sent (and subsequently resent) to many millions of unsuspecting computer users.
This E-Mail has now been officially declared a complete hoax. (And very successful one at that)

If you have not received the mail, the E-mail states that on Monday March 1st 1999 (Or July 19th 1999 - depending on which version of the mail you got) that the President of Procter and Gamble went on Sally Jessy Rapheal's Television show and declared that the company gives part of its profits to fund the Satanic Church. The mail also states that the company is involved in other satanic and demonic pursuits - Other companies are also named as part of this dastardly plot against Christianity, Specifically Liz Claiborne".
A "Button pushing" statement in the middle of the e-mail talks about "There are not enough Christians in the United States to make a difference"
And in some cases - depending on what part of the e-mail thread you got - there may also be a list of all the Procter and Gamble products.(Some poor fellow added this part to the mail not suspecting that it was in fact a hoax)

Although there was a show that day - The Sally Jessy Raphael show on March 1st 1999 (there was no show on July 19th) focused on "Jennifer Reeve" who suffers from a panic condition that makes her act violently in public. Some other sufferers were highlighted and discussed the merits of seeking counseling. Procter and Gamble were not on the show.
Proctor and Gamble have never been on the show - and probably never will be (Who wants to learn about cleaning products anyway? - not exactly interesting stuff!)
Oh, and the address to send your $3.00 to for the transcript - The Sally Show moved from that address years ago.

This E-mail hoax is just another classic example of urban legends being created by smart people with access to the right tools - Other such notable urban legends are: "The wet poodle that was dried in the microwave", "Elvis Presley's Harley being found in a barn", "An E-Mail virus that not only wipes your computer - but infects your mind to boot" and the "ghost of the dead boy on the set of Three men and a baby".

I hope I can now assume that you are very clear on the message we are giving here.
What is surprising, is the number of people who ask odd questions even after reading this article - The best so far have been (See if yours made it into the listing):

  • "The E-Mail I got was from Sally herself - so it must be true!"
  • "This makes me scared to watch TV"
  • "Just in case it is true - what cleaning products should I stop buying"
  • "I did read your article - but I still need to get a transcript - It could still be true"
  • "Procter and Gamble make the guns that kill our children - we must stop them"
  • "Do you know where the president lives?"
  • " I am not taking your word for this - why should I believe you?"

It is often said that people in New York - Like Myself - Treat everyone in the US the same. Smart, innovative and nutty

I hope you are smart enough to understand that there is no conspiracy, Innovative enough to find some other pursuits other than surfing the web - and not nutty enough to shoot me dead!

John Thompson



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