10,000,000 former North American Distributors?
This page uses publicly released data to calculate the number of potential former Amway distributors in the US market. The following data are known: The growth of distributors from 1978-1991 (360,000 to 600,000) calculates to be 4% compounded. The growth in distributors from 1992-1999 (600,000 to 750,000) calculates to be 2.85% compounded. The period from 1959 to 1971 is not included in this calculation.
|
Data Point Source |
Start of year count |
Recruits |
End of Year count |
Renewals End of year @ 55% |
Quitters |
|||||
|
FTC complaint |
1972 |
300,000 |
+ |
245,455 |
= |
545,455 |
- |
300,000 |
245,455 |
|
|
FTC complaint |
1973 |
300,000 |
+ |
245,455 |
= |
545,455 |
- |
300,000 |
245,455 |
|
|
FTC complaint |
1973 |
300,000 |
+ |
245,455 |
= |
545,455 |
- |
300,000 |
245,455 |
|
|
FTC complaint |
1974 |
300,000 |
+ |
354,545 |
= |
654,545 |
- |
360,000 |
294,545 |
|
|
FTC complaint |
1975 |
360,000 |
+ |
294,545 |
= |
654,545 |
- |
360,000 |
294,545 |
|
|
FTC complaint |
1976 |
360,000 |
+ |
294,545 |
= |
654,545 |
- |
360,000 |
294,545 |
|
|
1977 |
360,000 |
+ |
294,545 |
= |
654,545 |
- |
360,000 |
294,545 |
||
|
1978 |
360,000 |
+ |
320,780 |
= |
680,780 |
- |
374,429 |
= |
306,351 |
|
|
1979 |
374,429 |
+ |
333,636 |
= |
708,065 |
- |
389,436 |
= |
318,629 |
|
|
1980 |
389,436 |
+ |
347,009 |
= |
736,445 |
- |
405,044 |
= |
331,400 |
|
|
1981 |
405,044 |
+ |
360,917 |
= |
765,961 |
- |
421,279 |
= |
344,683 |
|
|
1982 |
421,279 |
+ |
375,382 |
= |
796,661 |
- |
438,164 |
= |
358,497 |
|
|
1983 |
438,164 |
+ |
390,428 |
= |
828,591 |
- |
455,725 |
= |
372,866 |
|
|
1984 |
455,725 |
+ |
406,076 |
= |
861,801 |
- |
473,991 |
= |
387,810 |
|
|
1985 |
473,991 |
+ |
422,351 |
= |
896,342 |
- |
492,988 |
= |
403,354 |
|
|
1986 |
492,988 |
+ |
439,279 |
= |
932,267 |
- |
512,747 |
= |
419,520 |
|
|
1987 |
512,747 |
+ |
456,886 |
= |
969,633 |
- |
533,298 |
= |
436,335 |
|
|
1988 |
533,298 |
+ |
475,198 |
= |
1,008,496 |
- |
554,673 |
= |
453,823 |
|
|
1989 |
554,673 |
+ |
494,244 |
= |
1,048,916 |
- |
576,904 |
= |
472,012 |
|
|
1990 |
576,904 |
+ |
514,005 |
= |
1,090,909 |
- |
600,000 |
= |
490,909 |
|
|
Forbes article |
1991 |
600,000 |
+ |
522,000 |
= |
1,122,000 |
- |
617,100 |
= |
504,900 |
|
1992 |
617,100 |
+ |
536,877 |
= |
1,153,977 |
- |
634,687 |
= |
519,290 |
|
|
1993 |
634,687 |
+ |
552,178 |
= |
1,186,865 |
- |
652,776 |
= |
534,089 |
|
|
1994 |
652,776 |
+ |
567,915 |
= |
1,220,691 |
- |
671,380 |
= |
549,311 |
|
|
1995 |
671,380 |
+ |
584,101 |
= |
1,255,481 |
- |
690,514 |
= |
564,966 |
|
|
1996 |
690,514 |
+ |
600,748 |
= |
1,291,262 |
- |
710,194 |
= |
581,068 |
|
|
1997 |
710,194 |
+ |
617,869 |
= |
1,328,063 |
- |
730,435 |
= |
597,628 |
|
|
1998 |
730,435 |
+ |
633,202 |
= |
1,363,636 |
- |
750,000 |
= |
613,636 |
|
|
USA Today May99 |
1999 |
750,000 |
+ |
613,636 |
= |
1,363,636 |
- |
750,000 |
= |
613,636 |
|
Total number of former Amway distributors |
11,794,715 |
|||||||||
|
Assume 20% have done Amway twice |
9,435,772 |
|||||||||
|
Assume 30% have done Amway twice |
8,256,301 |
|||||||||
It would appear the number of former distributors would number several times the current count. Had Amway been able to retain these people just as customers, buying the Amway average of $1700/year, the total sales from these former distributors would amount to $20 billion/year.
