Business Overhead Costs

"A CPA that's in the business figured out what the actual cost, net after taxes, of an Amway distributorship is. You know what it is? Eleven bucks!" Triple Diamond Ron Puryear - Tape:RP-889

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Listing of Potential IBO Overhead Costs for a "Core IBO".

Description of Overhead Expense (all prices approximate)

Single

Couple

Couple with Children

The kit

$145

$145

$1450

First set of tapes

$200

$200

$200

20 Recruiting tapes/Ad packs

$140

$140

$140

Recruiting videos

$17

$17

$17

Teaching videos

$17

$17

$17

1 "show the plan book"

$35

$35

$35

2 "Blue bags" for recruiting $25/each

$50

$50

$50

White Board, Easel, Pens

$80

$80

$80

Profiles of Success Book

$30

$30

$30

Standing Order Tape $6/wk

$312

$312

$312

Pace Setter Tapes 26/year

$156

$156

$156

Book Of the Month 6/year

$78

$78

$78

Monthly Diamond newsletter showing open meetings $25/yr

$25

$25

$25

Long distance calls to recruit out of town friends $5

$260

$260

$260

Postage to send out recruiting tapes (Priority mail $3/each5/week)

$780

$780

$780

Stuffing for the blue bag 1 popcorn/gum/cookies 4x/month=$1.77 bag

$85

$85

$85

Travel costs to show the plan (20 miles/weekx.30/mile)

$312

$312

$312

Baby sitting for showing the plan $4/hrx2/wk

$416

Monthly meeting at hotel for recruiting $4/personx12/year

$48

$96

$96

Food at night owl after hotel meeting $5

$40

$80

$80

Travel cost to hotel meeting (10 miles x $.30x12)

$36

$36

$36

Baby sitting for hotel meeting $4/hrx3x12

$144

Monthly Sunday mini-rally $10/person 8x/year

$80

$160

$160

Travel cost to mini-rally (25 miles x $.30x8)

$60

$60

$60

Dinner after mini-rally $10

$80

$160

$160

Baby sitting for mini-rally $4/hrx5x8

$160

Function tickets (4 per year @ $65 each, 1 person)

$260

$520

$520

Lodging at function (4x2 nights, $40/night shared room)

$320

$320

$320

Travel costs to the function (4x400 miles x $.30/mile, shared car)

$240

$240

$240

Meals at function ($10x5)

$50

$100

$100

Baby sitting for mini-rally $4/hrx48x4

$768

Amox messaging service (local access assumed) $22.35/month

$268

$268

$268

Separate checking account to run the business $7.50/month

.

$100

$100

First year Costs

$4,218

$4,776

$6,264

Re-occurring costs

$3,490

$4,148

$5,636

 From site visitors:

Hi Scott, I was a founders platinum, q-12 , whatever you want to call it for ten years.. I came close to Emerald with some promos but never got over the top. At best moved 120 SOT I and 90 SOT II, 130 at Major Functions, made $2000 a month a few times. Enclosed is a very conservative estimate of my overhead. Hope you can use it. LVB

Amway/Quixtar Business Expenses

SOT I $6 per week X 52 weeks = $312

SOT II $6 per week X 52 weeks = $312

BOM $20 avg. per month X 12 months = $240

Opens $10 per couple X 24 per year = $240

BBS’s $30 per couple X 6 per year = $180

Functions $600 per couple X 4 per year = $2400

Ad-packs $10 per pack X 20 per year = $200

Follow up $20 per pack X 20 per year = $400

Mileage $.32 per mile X 20,000 per year = $6400

Motels $60(avg.) X 24 per year = $1440

Food (road) $30 per day X 50 per year = $1500

Babysitting $25 per evening X 50 per year = $1250

Voicemail $17 per month X 12 months = $204

Web (upline) $10 per month X 12 months = $120

Shipping $100 per month X 12 months = $1200

Preview Pack $ 50 per month X 12 months = $600

 

TOTAL----------------------------------------------------------$16,998

Yearly Fees (Britt)

Britt Worldwide Monthly Internet service $26.45 x 12 months= 317.40

Kate Personal Assistance $29.95 x 12 Months= 359.40

Bww Standing tape Order $33.00 Per Month x 12 Months = 396.00

Function Attendance (4 times per year)$90.00 x 4 = 360.00

Team Meetings (6 Per Year) 6.00 x 6 = 36.00

Open Meetings (1 per week) 3.00 52 x 3.00 = 156.00

Book of the Month Club (between 10/20 dollars) 15.00 x 12= 180.00

Renew with Quixtar.com $25.00 Per Year

Seminars and Rally’s (1 every 3 Months) $10.00 4 x 10.00 = 40.00

Extra Books and tapes (personal use-1 tape per month 1 10.00 book every 2 months) 139.20

Loan out tapes (1 tape per Month) 79.20

Flip charts/ Eagle brochure (1 each per year) 25.00

Total………. $2113.20 (System Money)

Your evaluation of business expenses is surprisingly accurate and somewhat conservative. For the last fiscal year, my revenue and expenses are outlined below:

+ Gross Receipts $ 350.00 (product income - It doesn't get more pathetic than that...until you look at the expenses!)

+ Other Income $1,500.00 (tools sold downline - I did not profit on tools)

- Advertising/sales/system $4,650.00

- Legal/Professional Svcs $ 100.00

- Office Expenses $ 435.00

- Other Supplies $ 115.00

- Travel $3,300.00 (does not include vehicle milage)

- Meals/Entertainment $ 150.00 (actually spent $300 - only 50% deductible)

- Utilities (phone) $ 630.00 (does not include cell phone charges - probably at least another $600.00)

- Other Expenses $ 330.00 (demonstration products & catalogs)

TOTAL REVENUE = $1,850.00

TOTAL EXPENSES = $9,710.00

PROFIT (LOSS) = ($7,860.00) Net result...a very expensive business lesson!

I did the math on the cost of my tools. The breakdown is as follows:

2 tapes per week at $6 per tape times 52 weeks per year is $624

8 seminars per year at $15 per piece is $240

4 major functions at $85 per ticket, and about $100 for hotel per function is $1,000 .

Books are about $15 per month $180

Total is $2,044.

Gas and food I don't calculate in because we will always need to put gas into our cars, and food on our plates. We get great gas mileage, and we eat pretty cheap, so the gas/food cost are of no consequence.

Bottom line: In 1997, we spent about $4,000 on tools and materials, we made about $360.00! In 1998, we spent about $6,000 on the tools and materials, we made about $200.00. This year I got smart and dropped all tools half way through the year and attended no functions, so we only spent about $500, but our "profit" has been $25!!!!

Here is an estimate of what we spent over the last 21/2 years in the business:

Recommended tape of the week

$872.00

Recommended monthly book

$330.00

Voicemail system

$537.00

Extra recruitment videos

$200.00

Trips and functions

$3,000.00

Computer and printer

$1,600.00

Phone bill

$2,000.00

Other support materials & supplies

$500.00

TOTAL:

$9,159.00 (3,664/year average)

Money we "made" in bonuses

$600.00

Now, we claimed a loss on our income tax for 1997, 1998, and 1999. We do not plan on claiming this as a business next year even if we re-sign on (only to buy for ourselves very selected products) because it is a "red flag" to the IRS if you do not start making money after 3 years in a business. I know this from my tax preparer and my mother who lives in another state who worked as a tax preparer for H&R Block. Now, look at the money spent. Unbelievable! During tax season, each year, when I added this all up, I was astounded 3 times! Not anymore!

Overhead

SOT - $52.60/mo.

Business Building Seminar - $15/mo.

Book of the Month - not sure, haven't received it yet. Probably about $20/mo.

Major event 4 x 100 / 12 mo. = $34/mo.

Total $121.60/mo. x 12 mo. = 1,459.20

 I spent approximately $50,000 dollars on just tapes/books/rallies and functions during that 8 year period. I made approximately $15,000 during that 8 year period.

I hit Silver Producer. 7500 PV in one month. Never hit it again though. The largest downline we ever had would have been about 50 People. We were heralded as the tough group. We promoted so well and did exactly what we were told that we were moving 50 SOT and 50 GG.

I was in Amway for about a year between '96-'97. I reached the 1000 PV level after spending about $15,000 that year on system tools, functions, etc.

When I was in Amway 8 years ago I lost over $4000 on all of these meetings and tapes and books that are supposed to get you all fired up and go out and sponsor more people. Be really careful of how much of your funds you allocate to these types of functions. Don't get sucked in. It will bleed you dry with no real benefit.

1) Broke my kit (joining) -$145

2) Functions, I attended four, averaging $200 a shot -$800

3) Tapes - I had 100 until recently, when I threw most out for space purposes. I used to buy 2 a week at $13.19 so 100 should have cost -$659.60

4)Books - a bought 8-12, let's guess and say -$130

5) Seminar & Rally - I went to four and bought a ticket on a fifth -$60

6) Opens - attended three, but only paid for one -$5

7) Amvox - got it, quit it, got it , quit it-$60

8) Profiles of Success, I think it cost -$30

9) Tools kit - $50

10) DST-109 - These are little leaflets you can mail people. It's sheer curiosity approach. -$50

11) DST-104 - I call it "the most sinister thing Dex makes money on" because of the context. On the first page, after you open it up it says working the (unnamed) business opportunity 8-10 hours, for 3-12 months, you can be making over $2000. After 2-5 years, you can be at diamond money. I'm looking at one right now, so I'm not saying this out of memory. Flip another page and there's a sheet clearly stating 10 hours a week times 50 weeks times 5 years = 2500 hours. Anyone who has ever spent anytime in Amway knows that is bullshit. I always felt guilty going over those numbers. I wondered to myself "If it's the greatest business opportunity sense sliced bread why do they feel the need to exaggerate it? I never like the numbers - maybe why that's why I never sponsored anyone. By making everyone use this, Dex is corrupting every IBO in his downline - you have to lie just to show the plan. This prepares the IBO for the future lies and half-truths that come into play in the tools scam. $20

12) Dunn Newsletter - this is something handed out in the Childers organization. It goes over all opens for a month. A yearly subscription cost exactly -$32

13) Amway video - forget what it was about or how much it cost. Bubba Pratt and some of his downline were in it. Let's guess and say it cost $15

14) Business cards -$20

15) Catalogs - My PV was low, so I thought I'd see if I could sell office supplies over the phone. (I'd mail them the catalog and they'd choose what they wanted - Like I said earlier, I didn't' have much shopping experience and assumed Amway really was cheaper) $20

16) Phone - my senior year in college I had a phone put in my room. Never would have done that if not for the business - had to move those catalogs! $100

17) Gas - Not as bad as it should be. On long trips I always went with my upline, who knew I didn't have much money as a college student, so he never made me pay gas money. $100

18) Food - buying meals on trips, at Seminar & Rallies and Free Enterprise. Let's take a wild guess $150

19) Golf - My upline diamond had an informal non-business related get-together for anyone who felt like it. (In many groups I suppose this would be seen as crosslining). I didn't have to go at all, so I guess it's a little unfair to put this down, but still, I never would have had to spend the money on the weekend if I weren't in Amway. . I'll guess $100

20) Miscellaneous - As I was coming up with this list I was amazed by all the little things. I probably forgot at least one. To cover myself, let's tack on $50

Which means I dropped $2596.60!

I saved my seminar ticket receipts and tracked my mileage diligently and my accountant showed me my Amway expenses were $2000 more than my Amway income.

I supported the system 100% at first. Why? Because I had no reason not to. My DD, Emerald, and Diamond were all sincere and helpful. Looking back, they had to be...I was a minimum $112 / month (SOT, GG, BOM, Rally, Open)

I've outlined my expenses for Aug to Dec 1999 . Basically the expenses are due to my "plugging into the system" 100%, as constantly suggested by my upline/organization, if I "really wanted to succeed in the business." I learned a lot from this experience. I decided when I first registered I would participate in whatever they recommended to ensure my success, as this business model was totally new to me. I attended everything and read and listened to everything. It still saddens me to learn of all this hidden agenda stuff.

A.Car mileage: 1,1000 : $

Tolls: $50

Meals: $320

B. Advertising Expenses (any "tools" to promote or train myself or downline in business) Total: $791

Details:

1. 4 month subscription to The Future of Business Web site (prospect qualifications site): $9.95 per month: $39

2. 4 month subscription Eddinfo. (Personal website for IBO's. Offered by Storms Organization) $22.95 per month.

3. 4 months; Amvox service. $22 per month.

4. 2 Subscriptions to newsletters offered by upline. $20 per year each

5. Subscription to Network Marketing Magazine (not recommended by upline) $30 year.

6. Weekly tape and Monthly book continuing education program. $503

 

C.Travel Expense Total: $ 1,359

Functions: $647

Opens & Business Conferences: $59

Airfare: $478.25

Tips: $20

Parking: $155

Train: $20

 

D. Office Expenses

Cell phone usage: $160

Cell phone: $90

Misc. Supplies (copies,etc): $68.85

E. TOTAL AMOUNT: $2,888.85 (didn't include in car mileage)

We're assuming that the "system" requires about $3,256.00/year to build "a successful direct distributorship." I can not argue with that(that's a conservative estimate)!

"My wife and I have been IBOs for 2+ years in World Wide Dreambuilders and claimed about $5000 Canadian in business expenses each year. We had six personal downline and lost money each month.

They told me about the tools (and the money the upline makes on them), they told me about the money they made (net profit) from just the business, and they explained the $3600 per year cost for the education system.


I'm no longer active in Quixtar. (I still buy the vitamins, though.) There was no way I could logically justify it, and I had been operating on less-than-logic for more than 5 years... I 'd like to share a little info on my PERSONAL EXPENSES that you might find interesting...

While I was "working the Plan," first in Amway, then in Quixtar, I really did "plug in" to the Yager system. It was promoted by my upline and to not plug in was to not be a player on the team. You're well aware of all of this, so...

While going through an old tax return, it struck me to add up all my profits / expenses just to confirm a hunch I had. (At the time I was really trying to understand and get a grip on my personal finances.)

So, the following expenses are on the SYSTEM ONLY. It does NOT include the monthly outlay for products! These are my ACTUAL DEDUCTIBLE EXPENSES from the following years' Federal Income Tax Returns. (I did not claim the business for 2000, although I did have some expenses there as well.)

The deductible business portions of the expenses include the following;

Business Tools (Tapes, Videos, Flip Charts, etc.)
Business Meals
Car Expenses
Dues
Office Supplies
Postage
Seminars
Telephone & Cell Phone
Travel (Hotels, Airfare, Car Rentals, etc.)
Voice Mail
Website Maintenance/Internet Access

Gross Profits Deductible Expenses Minus Gross Profit

Year

Income

Expenses

1995

$165.00

$ 2,455.00

1996

$109.00

$ 8,408.00

1997

$112.00

$ 7,928.00

1998

$ 42.00

$10,397.00

1999

$119.00

$ 8,283.00

TOTALS
Gross Profit = $ 547.00
Total Outlay = $37,471.00

 

1998 EXPENSES

ADBA $39

AIRLINE $625.50

AUTO $3609.93

CELL PHONE $514.01

INTERNET $310

HOTEL $417.26

MEALS $275.15

OFFICE $282.71

SEMINAR/OPEN TICKETS $1,719"

TELEPHONE $371.98

TOOLS $2210.11

TRAVEL $82.49

VOICEMAIL $341.70

TOTAL EXPENSES $10,965.25 DEDUCTABLE EXPENSES $10,397.

Soon after totaling this up, things really fell together, I cut my losses, and got out. I had also been misinformed - I found out later that business losses are deductible for three years only! (And imagine if I had invested that money into some other tangible asset?!!! - OUCH!)

I hope this is of use to you. All I can say is you're being very conservative in your estimates of what is spent on the System, at least in my case. For most of those five years I was SINGLE, however, so there were no additional
expenses for child care, nor doubling of the expenses for meals out, travel expenses, etc.

Thanks again, for doing what you do. It was definitely a catalyst in really examining what I was doing with the business.

If you need to use the numbers, just call me "Casualty X."

Tools? At least $12 a week for 5.5 years. Total = $1000. I have a separate checking account for my tools and looking over the check amounts, it was more like $40 a week Total = $3,000.

We stopped our Amway business in January of 1998 after spending $35,000 over 3 years on books, tapes, airfare, functions, dining out, showing the plan, gas, printing, shipping, etc...(we half of it on Credit Cards, like most of the distributors do)and only made a total of $3890. from our PV checks in 3 years. So, we lost over $31,000.

Over the course of the five years we spent approx. $12,000 cdn inclusive of travel.

YEARLY cost of doing BUSINESS:
$624 (sot 1 and 2, $12 x 52 weeks)
$180 (bom, cost per book, $15, sometimes they're less)
$180 (seminar, one a month at &15)
$1600 (conventions, does not include airfare, this
is assuming they are driving)
$300 ($25/mth for voicemail system for communications
and business phone number)
$360 ($30/mth spent on xtra brochures and literature)

TOTAL: $3244/YEAR for things directly associated with the business. Now consider other fees not directly associated but used for business purposes; gas, computer/internet connection, meals, etc. with that in mind bump total up to $4000/YEAR.

 


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