The Amway Recruiting Process
The following is a brief description of the recruiting process.
First is the initial contact. An old friend calls you up, or a new acquaintance calls you saying that he has a business and is looking to expand in your area. My sponsor was a bartender in a local pub. Another guy struck up a conversation with me in a Burger King parking lot, no less, just because I had my college name on my car tags! I could tell he was an Amway distributor looking for another recruit so I played along and gave him my business card! He called me the next Sunday night. Now he wanted me to go into business with him. He was so impressed with me after a few minutes conversation with me in a Burger King parking lot!See also "The "con" in Amway Contacting.
(Setting: The end open meeting where the prospects are introduced to the "successful" speaker)
"Hi Dave Emerald, this is Pete and Pam Prospect! Pete is flat turned on about this business. He really wants to get his wife home from her job, and he'd like to have a boat. Pete, Dave emerald has been tearing this thing up. He's a real winner, and we are lucky to have him here tonight."
In turn Dave Emerald knows his lines. After chatting with Pete and Pam for minute or two about what kind of boat he would like to have, Dave will say, "Pete, you need to get back with Sam Sponsor here. Sam's a real winner, and he's become a wonderful student of the business. You can't do any better than to tie in with him. You need to set up a time to get back together with Sam so he can show the plan to some of your prospects. Have you made a list yet? No? Well, there's a tape you need to get...."
Pete still has lots of questions, and he's not really sure he wants to get involved. But he doesn't want to disappoint Sam Sponsor, who believes he's excited, and after all, Sam Sponsor a real winner who can help Pete Succeed! Dave Emerald doesn't tell Pete that he has never met Sam Sponsor before. Or, if he actually does know Sam, he won't tell Pete that Sam Sponsor has been in the business for over a year and has not yet received a performance bonus check. They all act buddy-buddy, and Pete get the impression that his sponsor-to-be is really achieving great things in the Amway/Quixtar business, and can help him do the same.
They call them and say, "Hi, Sargent Carter, my name is Brad Smith from Charleston, SC, a good friend of mine "Gomer Pyle" says that you are really sharp. I have an International distribution business which I am looking to expand in your area, and I was wondering if you would like to make a little extra money". Sargent Carter is thrilled that someone thinks "he is sharp" and asks for more information.
Now after 1 month Brad gets back with Gomer. "Hey Gomer, Carter, Andy, Goober, Floyd and Aunt B all want in, do you want to sponsor them, or should I. Gomer says "SHAZAM, SHAZAM, SHAZAM, boy this thing really works. Sign me up." Gomer to this point has not done any research or studying, nor has he seen any products or prices. He too is excited to worry about those details because he has a leg built already for him by his upline.
By giving them a list they will try to build a downline for you with or without your knowledge. The most important thing you give them is YOUR credibility with your friends. They will tell your friends that you recommended them for consideration in the business. By contacting your friends, and their friends they are trying to prove to you how easy it is to grow the business, and give you some quick confirmation that it works. This defines "works" on a recruiting basis and not a net profit basis. From a microscopic view it would seem to work very well when people are brand new to the business. Looking around they see a lot of new people. What you never see as a new person are the people who are leaving the business. There is lots of fanfare when people join. There is no fanfare when a distributor quits. It is hushed up to anyone downline. This is why statistics on distributor counts and retention rates are so important. This provide the "macroscopic" view of the business to see how as a whole the "market" accepts this business and method of distribution.
Just last Thursday my Fiancee dragged me to this Quixstar business meeting. He told me that he had a qualifying interview and that they wanted him to come to the meeting. The meeting had a lot to do with all the money you could make. Like the more people that you get to become an IBO the more money you make.
At least that was the jist. Then they wanted us to come to what they called a "breakout" meeting where we were selected to be part of the "team." Which I was only there to steak out the joint, and make sure my fiancee's not joining some scam, now they were trying to get ME involved. THEN, now this all happened within three days giving us NO TIME to decide what was going on, we met with our personal group to talk about the
"Phone tag" system where every Sunday were supposed to get together with our group and call a bunch of our friends that we feel would be "good business owners" and try to get them to join. And the vicious cycle is to go on and on....
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